Qualitative studies are generally conducted in one of two ways - either online or as fieldwork. The latter involves doing what?

• A. Going out into the field and talking to certain types of people, often when they are engaged in a particular experience of interest.
• B. Going door-to-door to conduct user surveys.
• C. Going out into the field and taking pictures of random subjects doing random things.
• D. Setting up kiosks that ask people to answer a survey on the spot.

A key principle in Design Thinking is that most of the problems we encounter are __________ when we first encounter them.
Select one correct answer from the list

• A. already solved
• B. Ill-framed
• C. not worth solving
• D. too big

" Several very large businesses have in recent years turned to running campaigns on crowdfunding sites. One of the more important reasons these businesses use such platforms is that it affords them the opportunity to
______ their concepts, under the assumption that concepts that see good traction on these platforms will see good traction in the general market, and conversely concepts that see poor traction on these platforms will see low demand in the general market and should thus be abandoned. " Select one correct answer from the list:

• A. run technical validation testing on
• B. generate media buzz about
• C. run price elasticity studies on
• D. market test

Design Research allows us to deliver new innovations that are in harmony with what?

• A. Both people's physical bodies and their psychological capabilities.
• B. Both people's internal physiology and their psychiatric abnormalities.
• C. People's hopes, dreams, and aspirations.
• D. People's most demanding expectations.