NPDP問題集、PDMA実際の試験問題

質問 1

Launching a new product can be one of the most exciting but challenging tasks that a new product team and most directly, the marketing manager assigned to the new product will ever experience. To assure that a new product launch is successful, which of the following is most important?

A. None of the above are important

B. A launch management system used to identify and track potential problems with the new product launch

C. The continued involvement of each member of the development team in the launch phase

D. Market testing used to confirm new product success during launch

正解: B

解説: (PassTest メンバーにのみ表示されます)

質問 2

Which pair of variables is NOT common in visual bubble chart displays of the balance of a portfolio?

A. Risk versus reward

B. Cost versus benefit

C. Ease versus attractiveness

D. Net present value versus return on investment

正解: D

解説: (PassTest メンバーにのみ表示されます)

質問 3

When considering the responsibilities of Heavyweight core team members, Team Hat accountabilities include which of the following?
I. Ensuring functional expertise on the project
II. Sharing responsibility for team results
III. Establishing reporting and other organizational relationships
IV. Sharing responsibility for ensuring effective team processes

A. II, III, IV

B. II, IV

C. II

D. I, II, III, IV

正解: B

解説: (PassTest メンバーにのみ表示されます)

質問 4

According to the PDMA Measurement Success Project, the most appropriate set of measures for assessing project-level success depends on the firm's project strategy.

A. True

B. False

正解: A

解説: (PassTest メンバーにのみ表示されます)

質問 5

Which of the following questions are answered through product use testing?

A. Whether the product solves all the problems of the customer

B. Whether the product solves whatever problems led to development of the product in the first place

C. Whether or not the product works

D. All of the above are answered through product use testing

正解: D

解説: (PassTest メンバーにのみ表示されます)

質問 6

A product platform is the set of all products in a product family.

A. True

B. False

正解: B

解説: (PassTest メンバーにのみ表示されます)

質問 7

Secondary research is defined as research executed and published by a market research firm.

A. True

B. False

正解: B

解説: (PassTest メンバーにのみ表示されます)

質問 8

Which of the following are examples of potential secondary research sources?
I. Surveys fielded and published by a trade association
II. Industry data by NAIC code published by the Bureau of Labor Statistics III. An internal customer satisfaction report IV. An internal report on a focus group study

A. II, III, IV

B. I, II, III

C. I, III, IV

D. I, II, III, IV

正解: B

解説: (PassTest メンバーにのみ表示されます)

質問 9

A company is developing a product thst is basically a realtively simple line extension of existing products. I knows the market well and the risks associated with product failure are low. What type of Stage-Gate process would be most likely appropriate for this development

A. A 3-stage process with a strong emphasis on pre-launch test test marketing

B. A 5-stage process with significant market reaserch research built into the decision-making

C. A 5-stage process with heavy emphasis on initial business analysis

D. A relatively short 3-stage process focusing on speed to market

正解: D

解説: (PassTest メンバーにのみ表示されます)

質問 10

Jack is a product manager responsible for a product that has clearly entered the decline stage of its life cycle.
What strategy should Jack adopt?

A. Seek to reduce costs and continue to sell to a loyal market

B. Discontinue the product

C. Rejuvenate the product by adding new features and finding new users

D. Any od A, B or C

正解: D

解説: (PassTest メンバーにのみ表示されます)

質問 11

Which of the following is the best answer regarding the use of financial analysis to evaluate new products?

A. You can and should generate a sales history for forecasting and financial analysis for a new product

B. The same type of forecasts and financial analyses should be used for all project types: new to the world, new to the company, product improvements, platforms, etc. because this consistency results in more accurate analysis

C. Financial analysis is easy and straightforward for new products - just generate a forecast and calculate an ROI

D. Forecasts and financial analysis should be viewed as a living thing - it evolves and is revised as we learn more about the new product/concept

正解: D

解説: (PassTest メンバーにのみ表示されます)

PDMA Product Development Professional (NPDP) Certification - NPDP 模擬練習