1z1-952問題集、Oracle実際の試験問題

質問 1

Identify the dependencies and data sources for a local campaign.

A. Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data

B. Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data

C. Dependency: Custom audiences pixel, Data Sources: 1st party offline data

D. Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data

E. Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data

正解: E

質問 2

Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A. The campaign did not have a set end date.

B. The campaign status was set to Idle.

C. The campaign did not have labels associated with it.

D. The IDs Delivered section was not configured.

E. The campaign priority was not set.

正解: B,E

質問 3

What is the meaning of an Index of 17 in the Oracle DMP?

A. The user is 17 percent as likely to be in the category than the average user in the selected universe.

B. The user is 17 times more likely to be in the category than the average user in the selected universe.

C. The user is 1/17 as likely to be in the category than the average user in the selected universe.

D. The user is 17 percent more likely to be in the category than the average user in the selected universe.

正解: D

質問 4

Which two are attributes of third-party data? (Choose two.)

A. Offered on a private marketplace, via direct sales to marketers

B. Often billed directly by the media partner

C. Can be confirmed from multiple outside sources

D. Free to use for activation, targeting, and analytics

正解: A,D

質問 5

Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A. Asynchronous javascript tag

B. Image pixel

C. User data API

D. Mobile direct ingest

正解: C,D

質問 6

You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?

A. awytM3DD bk112=25,bk111=M,bk115=2

B. awytM3DD bk112=25#bk111= M#bk115=2

C. awytM3DD bk112=25@bk111=M@bk115=2

D. awytM3DD bk112=25%bk111=M%bk115=2

E. awytM3DD bk112=25|bk111=M|bk115=2

F. awytM3DD bk112=25~bk111= M~bk115=2

正解: E

質問 7

Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

A. The BlueKai Site ID is different for every Media Click tag.

B. The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.

C. The DoubleClick Campaign Manager macros are different for every creative.

D. The click-through URL must be added to the Media Click tag.

正解: B

質問 8

Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A. Recommend leveraging Broad match where possible.

B. Set up logic if user qualifies for multiple audience segments.

C. Place BlueKai JSON tag in header of page before page content loads.

D. Ensure client is enabled on Match Multiplier.

E. Suppress 1st party converters to ensure that you are only reaching prospects.

正解: B,C

Oracle Data Management Platform Cloud 2017 Implementation Essentials - 1z1-952 模擬練習