Facebook Certified Marketing Science Professional - 200-101 模擬練習
A small retailer wants to measure the impact of its Facebook campaigns on in-store sales. The company operates a store in a local city with most customers within a 10-mile radius.
What measurement solution should it use?
What measurement solution should it use?
正解: C
An analyst analyzes 1,000 Facebook video campaigns and calculates there is a correlation of r = 0.6 between view duration of a campaign and additional ad recall lift. What should the analyst tell the company about the relationship between view duration and ad recall lift?
正解: A
A travel company wants to know if it gets additional conversions by relying only on its direct response strategies, as opposed to combining each strategy with branding campaigns. The company continuously keeps track of each strategy's performance, but it measures them separately. Also, each strategy's measurement has its own KPI. These are the latest results:
* Branding campaigns:
* A benchmark of 35 Brand Lift tests, SI.70 USD per additional ad recaller
* An average of 125 conversions per campaign
* Direct response campaigns:
; A benchmark of 20 Lift tests, $2.50 USD per Conversion Lift - An average of 370 conversions per campaign
What should the company do to test if it gets more incremental conversions from relying only on direct response strategies?
* Branding campaigns:
* A benchmark of 35 Brand Lift tests, SI.70 USD per additional ad recaller
* An average of 125 conversions per campaign
* Direct response campaigns:
; A benchmark of 20 Lift tests, $2.50 USD per Conversion Lift - An average of 370 conversions per campaign
What should the company do to test if it gets more incremental conversions from relying only on direct response strategies?
正解: B
An advertiser obtains a p-value of 0.20 after a matched pairs multi-cell experiment. The objective was to measure whether advertising strategy A generated more incremental business outcomes than advertising strategy B.
The test had high statistical power probability, and the result was not a false negative.
What could the advertiser conclude?
The test had high statistical power probability, and the result was not a false negative.
What could the advertiser conclude?
正解: A
An advertiser is running an A/B test on Facebook with the goal of finding whether creative strategy A or B achieves the most conversions. What is the null hypothesis of this test design?
正解: D
An ecommerce brand plans on running a Conversion Lift test on a new media platform. The digital marketing team wants to reach existing customers who have purchased one of its products within the past year. To enable this targeting decision, the digital marketing team asks an analyst to provide a list of email addresses of customers who made a purchase in the past 365 days. The total count of these customers is 10,000,000.
The platform does not have a lift tool in production, so it recommends that the advertiser hold out 10% of the customer list to compare against the other 90%.
Which sampling methodology should the analyst use to most efficiently select the test/control groups?
The platform does not have a lift tool in production, so it recommends that the advertiser hold out 10% of the customer list to compare against the other 90%.
Which sampling methodology should the analyst use to most efficiently select the test/control groups?
正解: C