310-101問題集、Facebook実際の試験問題

質問 1

What should the call-to-action on your Facebook Page aim to do?

A. Maximise ROI

B. Achieve as many clicks as possible

C. Simplify the customer journey

D. Align with your business goals

正解: D

解説: (PassTest メンバーにのみ表示されます)

質問 2

If you were looking to set up dynamic ads to automatically target those who have viewed a certain product on your website. Which specialty would be most appropriate for the Facebook Marketing Partner to possess?

A. Creative Platforms

B. Ad Technology

C. Audience Data Providers

D. Small Business Solutions

正解: B

解説: (PassTest メンバーにのみ表示されます)

質問 3

What is a lookalike audience?

A. An audience with strong similarity to your best existing customers

B. An audience of individuals with similar demographics

C. An audience created from your own customer lists

D. An audience more likely to purchase from your company

正解: A

解説: (PassTest メンバーにのみ表示されます)

質問 4

You are working on a project for a small business that retails sunglasses and wants to establish a Facebook Page. The business only sells the products online and delivers across Europe. What is the correct page category for the business?

A. Company, Organisation or Institution

B. Brand or Product

C. Local Business or Place

D. Cause or Community

正解: B

解説: (PassTest メンバーにのみ表示されます)

質問 5

An advertiser wants to trial a Slideshow format for a new campaign. At which level is this selected?

A. Ad Level

B. Business Manager

C. Campaign level

D. Ad Set level

正解: A

解説: (PassTest メンバーにのみ表示されます)

質問 6

What is a core audience created from?

A. Data related to demographics

B. Offline customer lists

C. Users who best match the objective of your ad campaign

D. Customers with similar demographics to those who have already purchased from your business

正解: A

解説: (PassTest メンバーにのみ表示されます)

質問 7

Why is it beneficial to use Facebook's Business Manager?

A. It provides greater visibility of who's working on what

B. It is more secure

C. All of these are benefits of using Business Manager

D. It allows separation of personal/business Facebook accounts

正解: C

解説: (PassTest メンバーにのみ表示されます)

質問 8

A national retailer is using Facebook Ads to support several different campaigns. It has a large CRM database and significant marketing budget. Which of these would be most suitable for a Facebook Partner to assist with?

A. Installing custom events on the website for the Facebook Pixel to track cart abandonments

B. A Reach and Frequency buy aimed nationally

C. Researching audience insights to select the appropriate target audience

D. Providing real time EPOS integration, allowing better measurement of offline conversions

正解: D

解説: (PassTest メンバーにのみ表示されます)

質問 9

What are Interstitial Ads?

A. Ads that appear full screen

B. Ads that appear only on the audience network

C. Ads that appear before or during a video

D. Ads that appear across the top of an App

正解: A

解説: (PassTest メンバーにのみ表示されます)

質問 10

What does using Facebook Video Ads to complement a TV campaign enable?

A. It ensures an improved ROI

B. It guarantees higher TRP

C. To reach a younger demographic which are harder to reach on TV

D. Lower cost per acquisition

正解: C

解説: (PassTest メンバーにのみ表示されます)

質問 11

Which of the following is a benefit of Conversion Lift?

A. It offers an increased statistical chance of goal conversions

B. It offers a more holistic view of an ad's performance

C. It offers more accurate results of ad objectives

D. It offers an improved click-through rate

正解: B

解説: (PassTest メンバーにのみ表示されます)

質問 12

How many impressions does an advert need to have to show a relevance score?

A. 100

B. 500

C. 1000

D. 5000

正解: B

解説: (PassTest メンバーにのみ表示されます)

Facebook Advertising Core Competencies - 310-101 模擬練習