AD7-E601問題集、Adobe実際の試験問題

質問 1

A global retailer wants to send promotional discount offers to the following:
Existing customers who are:
* Within 50 miles of their nearest store
* Have made one of the following:
* Visits to the website more than 3 times in the last 2 weeks
* Purchase of items worth more than $200 in the last 2 months
* Have high propensity to purchase
This offer will be sent via SMS if the customer has subscribed to SMS. Otherwise, the offer will be sent via email.
They have made the following digital investment:
* Adobe Experience Platform
* Adobe Audience Manager
* Adobe Analytics
* Adobe Campaign
* Adobe Target
* Adobe Advertising Cloud
* CRM
Which steps should the retailer take to meet the requirement?

A. 1. Onboard CRM data into AEP
2. Create Adobe Analytics and AAM source connection in AEP
3. Create segment in Adobe Target for visitors with high propensity score to purchase
4. Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes
5. Share segment with Adobe Advertising Cloud

B. 1. Onboard CRM data into AEP
2. Create segment in Adobe Target for visitors with high propensity score to purchase
3. Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes
4. Share segment across Adobe Experience Cloud

C. 1. Onboard CRM data into AEP
2. Create Adobe Analytics source connection In AEP
3. Build and deploy a propensity score model in data science workspace
4. Create segment in AEP using the propensity score, web visits, distance from store, and purchase order data attributes
5. Share segment with Adobe Campaign

D. 1. Onboard CRM data into AEP
2. Create Adobe Analytics source connection In AEP
3. Share AEP data with AAM
4. Use Look-Alike Modeling in AAM to create the segment
5. Share segment with Target and Campaign

正解: B

解説: (PassTest メンバーにのみ表示されます)

質問 2

A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich.
The engineer logs in and sees the following profile attributes and segments already set up.
Segments
* Breakfast Eaters
* Lunch Eaters
* Dinner Eaters
* High-Value Dinners
Profile Attributes
* Favorite Location
* Favorite Breakfast Meal
* Favorite Lunch Meal
* Favorite Dinner Meal
* Last Purchase
How should the engineer create a segment to meet the customer's needs?

A. Must Not Exist in Breakfast Eaters

B. Favorite Lunch Meal is NOT Null or Empty
OR
Favorite Dinner Meal is NOT Null or Empty

C. Must Exist in Lunch Eaters
OR
Must Exist in Dinner Eaters

D. Favorite Breakfast Meal is Null or Empty

E. Favorite Breakfast Meal is Nulll or Empty
AND

正解: C

解説: (PassTest メンバーにのみ表示されます)

質問 3

A B2B company wants to send out an email or text invitation to their exclusive new product webinar to current clients who have viewed their new products web page within their customer only portal and have opted into receiving communications.
Which data fields should be sent to the destination?

A. Name
Email Address
New Product Page Viewed Flag

B. Name
Mobile Phone Number
Email Address

C. Name
Email Address
Opt In Flag for Emails

D. Name
Mobile Phone Number
Opt In Flag for Texts

正解: B

解説: (PassTest メンバーにのみ表示されます)

質問 4

A credit union wants to create a segment based on all customers who currently have a home loan with the credit union, pay through auto pay, and have logged in within the last 2 weeks but do not have a credit card issued through the credit union.
Which criteria does the engineer need to create this segment?

A. * Customer exists within the client dataset
* Customer has logged in within the last 14 days
* Customer has a home loan with the credit union
* Customer has auto pay set up for paying the home loan
* Customer has not acquired a credit card

B. * Customer exists within the client dataset
* Customer has logged in within the last 30 days
* Customer has a home loan with the credit union
* Customer pays by check for their home loan
* Customer acquired a credit card in the last 30 days

C. * Customer exists within the client dataset
* Customer has logged in within the last 30 days
* Customer has a home loan with the credit union
* Customer has auto pay set up for paying the home loan
* Customer acquired a credit card in the last 30 days

D. * Customer exists within the client dataset
* Customer has logged in within the last 14 days
* Customer has a home loan with the credit union
* Customer pays by check for their home loan
* Customer has not acquired a credit card

正解: A

解説: (PassTest メンバーにのみ表示されます)

Adobe Real-time CDP Technical Practitioner - AD7-E601 模擬練習