EEB101問題集、Salesforce実際の試験問題

質問 1

Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the "Transactional" CAN-SPAM requirements.
What feature should the marketer use?

A. Send Classification

B. Delivery Profile

C. Sender Profile

D. Send Definition

正解: A

質問 2

How is Primary Key used?

A. Primary Key identifies a row or a field in a data extension as unique

B. Primary Key prevents data from being overwritten in a data extension

C. Primary Key is used when defining a Send Relationship

D. Primary Key is the unique value to identify a subscriber

正解: B

質問 3

The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension.
How should this new audience be created?

A. Create a Filter Activity in Automation Studio to combine the two data extensions.

B. Export both data extensions and import into a new data extension.

C. Populate a data extension using an SQL Query Activity in Automation Studio.

D. Build a Group based on a Data Filter to combine the two data extensions.

正解: B

質問 4

A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three features could be used to create individualized content in the email? Choose 3 answers

A. Audience segmentation

B. In Personalization strings

C. Specialized content

D. In Einstein content

E. Dynamic content

正解: B,D,E

質問 5

An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?

A. Audience Builder

B. Contact Builder

C. Data Filters

D. SQL Query Activity

正解: A

質問 6

Where can a filtered data extension by manually refreshed? Select 2

A. Data Extension folder listing

B. User-initiated send definition

C. Send Email wizard

D. Data Extension details page

正解: A,D

質問 7

A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

A. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks

B. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect

C. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number

D. Configure Web Collect to return an error message for any email address that does not conform to standard conventions

正解: B

質問 8

Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript. Which statement best describes how AMPscript can be used to customize email messages?

A. Inserts responsive content based on the user's viewing device

B. Automates the template creation process

C. Automates the flow of creating email messages

D. Provides advanced content personalization

正解: D

質問 9

A customer leverages transactional messages to send order confirmations. What type of message is most suitable in this situation?

A. Test Send

B. User-Initiated Email

C. Triggered Email

D. Send Flow

正解: C

質問 10

Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?

A. Publication List

B. Filtered Group

C. List Detective

D. Smart Capture

正解: B

質問 11

Which action will the Validate tool complete when initiated?

A. Identify phrases like "click here" or "Free!" that could be marked as spam

B. Confirm that each content area specified in the dynamic content rules exists

C. Ensure subscribers have not unsubscribed or are undeliverable

D. Ensure subscribers status at the time of send is Subscribed or Bounced

正解: B

Salesforce Email Essentials (EEB101) - EEB101 模擬練習