Salesforce Certified Marketing Cloud Engagement Foundations - MC-101 模擬練習

Northern Trail Outfitters (NTO) has multiple divisions and brands and is planning to use Marketing Cloud Engagement.
How would NTO benefit from using multiple business units in Marketing Cloud?

正解: C
解説: (PassTest メンバーにのみ表示されます)
A marketing associate at Northern Trail Outfitters wants to send the final copy of the email in Content Builder to a group of 25 stakeholders. However, when they try to select the data extension in the Preview and Test section, the data extension is not visible.
What is the reason the associate cannot see the data extension?

正解: C
解説: (PassTest メンバーにのみ表示されます)
Cloud Kicks (CK) is sending a new publication. There is debate whether CK should continue using the From Name it used from previous messaging or leverage a new From Name.
What is an argument in favor of using a new From Name?

正解: A
解説: (PassTest メンバーにのみ表示されます)
The digital marketing associate at Northern Trail Outfitters is looking for self-paced learning content about Journey Builder functionality.
Which resource should the assoclate use?

正解: B
解説: (PassTest メンバーにのみ表示されます)
A Cloud Kicks associate is tasked with evenly distributing a large number of subscribers from a single data extension into five new equally distributed data extensions.
Which method should the associate use to accomplish this?

正解: B
解説: (PassTest メンバーにのみ表示されます)
The marketing associate at Cloud Kicks is asked to compare goal attainment across three separate journeys at a glance in order to improve their marketing strategy.
Which feature should the associate use?

正解: A
解説: (PassTest メンバーにのみ表示されます)
Cloud Kicks has three products it wants to individually feature as the main image of an email.
Which content block type should best accomplish this design?

正解: A
解説: (PassTest メンバーにのみ表示されます)
A new subscriber signs up for a newsletter at Cloud Kicks and receives a welcome email.
What is the subscriber's status on the All Subscribers list in Email Studio?

正解: C
解説: (PassTest メンバーにのみ表示されます)
The marketing team at Northern Trail Outfitters is launching a reengagement program in an effort to regain some of its lapsed subscribers. They target a part of their lapsed subscriber suppression list and, after the first attempt, the bounce rate is higher than normal.
What is causing the deliverability issue?

正解: B
解説: (PassTest メンバーにのみ表示されます)
Cloud Kicks has a primary data extension that contains the bulk of its subscriber base and is used for weekly promotions. Additionally, when subscribers sign up to be notified about specific products, they are added to the same data extension.
Which step should the marketing associate take to ensure subscribers receive only one copy of the weekly email as intended?

正解: A
解説: (PassTest メンバーにのみ表示されます)