Salesforce Certified Marketing Cloud Email Specialist - MC-202 模擬練習
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO'smarketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?
Which three tools should be used to segment this data?
正解: A
解説: (PassTest メンバーにのみ表示されます)
Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMMin its account.
What contributes to these unsubscribe reasons?
What contributes to these unsubscribe reasons?
正解: C
解説: (PassTest メンバーにのみ表示されます)
Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most imageshave multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
正解: B
解説: (PassTest メンバーにのみ表示されます)
Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
正解: A
解説: (PassTest メンバーにのみ表示されます)
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?
What should NTO configure in Path Optimizer?
正解: B
解説: (PassTest メンバーにのみ表示されます)
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?
Which feature should help the team?
正解: A
解説: (PassTest メンバーにのみ表示されます)
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
What should the NTO marketing team include in the email design to encourage a high response rate?
正解: A
解説: (PassTest メンバーにのみ表示されます)
A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Whoshould path optimizer be configured to handle these requirements?
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Whoshould path optimizer be configured to handle these requirements?
正解: B
解説: (PassTest メンバーにのみ表示されます)
Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?
What should be used to achieve this?
正解: B
解説: (PassTest メンバーにのみ表示されます)
A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?
Which step should they take to ensure the data extension includes newly added records?
正解: C
解説: (PassTest メンバーにのみ表示されます)
Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?
What should they use to access the historical engagement data?
正解: A
解説: (PassTest メンバーにのみ表示されます)
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
正解: B
解説: (PassTest メンバーにのみ表示されます)
A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?
What should they use to ensure they have fresh data for these sends?
正解: A
解説: (PassTest メンバーにのみ表示されます)
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?
正解: B
解説: (PassTest メンバーにのみ表示されます)
A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?
Which tool should the marketer use?
正解: C
解説: (PassTest メンバーにのみ表示されます)