MCE問題集、Marketo実際の試験問題

質問 1

What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?

A. System tokens

B. An approved segmentation

C. An approved snippet

D. Smart lists

正解: C

質問 2

By completing a form on the website, a lead is indicating interest in exploring the company products and solutions and is deemed sales ready.
How can this be communicated to sales?

A. Use a Trigger Campaign to Send Alert

B. Use a Trigger Campaign to Send Email

C. Change the Lead Score for the lead

D. Create a Lead Performance report for sales

正解: C

質問 3

A marketer wants to have a form in a pop-up window on the company website.
How can the marketer accomplish this?

A. Design a landing page that gives the visual effect of a pop up window

B. Change the form type to Lightbox under form settings

C. Create a New RTP Dialog Web Campaign

D. Choose Lightbox as the embed code type

正解: D

質問 4

Which type of email can be sent without an unsubscribe link at the bottom?

A. An ongoing nurture for prospects

B. A trade show invitation for past attendees

C. A monthly newsletter for clients

D. An autoresponder for a webinar registration

正解: D

質問 5

In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)

A. When sending an invitation email with a batch smart campaign in an event program

B. When setting the stream cadence in an engagement program stream that contains only email assets

C. When sending a confirmation email with a trigger smart campaign in a default program

D. When sending a newsletter email with an email program

E. When setting the stream cadence in an engagement program stream that contains email assets and nested programs

正解: A,E

質問 6

Where is the setting to enable Progressive Profiling when designing a form found?

A. Form Settings > Themes

B. Form Settings > Settings

C. Admin functions

D. Field Details

正解: B

質問 7

A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region.
What would be the best way to accomplish this?

A. Add a custom column to the Program Performance Report.

B. Use a filter on the smart list of the Program Performance Report.

C. Use a custom tag as a filter on the setup tab of the Program Performance Report.

D. Use the drill down feature of the Program Performance Report.

正解: C

質問 8

What should be used to make program acquisition automatic?

A. Global form

B. Global landing page

C. Local landing page

D. Hidden form fields

正解: C

Marketo Certified Expert - MCE 模擬練習