Marketing-Cloud-Consultant問題集、Salesforce実際の試験問題

質問 1

Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?

A. Create a Journey with a Salesforce Campaign entry source and an Email Activity

B. Create a Journey with a Salesforce Data entry source and an Email Activity

C. Create a scheduled Automation with a Query Activity and a Send Email Activity

D. Use Content Builder Send Flow to send the email to the Salesforce Campaign

正解: A

解説: (PassTest メンバーにのみ表示されます)

質問 2

Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?

A. A common field like Physical Address for Contact Key.

B. An email address for Contact Key.

C. A number field such as subscriber's phone number for Contact Key.

D. A GUID or another generated ID for Contact Key.

正解: D

解説: (PassTest メンバーにのみ表示されます)

質問 3

Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer points. NTO has limited development expertise and chooses to use dynamic content.
What should the consultant consider when building dynamic content rules?

A. Create a synchronized data extension to keep all fields required for personalization up-to-date.

B. Build rules before uploading the respective content.

C. Standardize field naming across all sendable data extensions.

D. Create a custom list and add all fields required for personalization.

正解: B

解説: (PassTest メンバーにのみ表示されます)

質問 4

A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time due to Held status within the last 60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?

A. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

B. Use Data Extension Extract and Import activities from Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder.

C. Use SQL Query and File Transfer activities from Automation Studio to inject the subscribers into an API Event used as an Entry Source by Journey Builder.

D. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

正解: D

解説: (PassTest メンバーにのみ表示されます)

質問 5

Northern Trail Outfitters has several business units (BUs) and each BU uses specific data extensions, like Product Information.
How should they configure these data sources?

A. Give users the Administrator Role so they can see all of the data.

B. Use the File Transfer Activity to import data into each BU.

C. Share data extensions from the top-level BU.

D. Create a local copy of the product data in each BU.

正解: C

解説: (PassTest メンバーにのみ表示されます)

質問 6

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?

A. Use an info capture message template to capture the response.

B. Use an outbound message template with embedded AMPscript to capture the response.

C. Use a text-response message template with embedded AMPscript to capture the response.

D. Use a vote/survey message template to capture the response.

正解: A

解説: (PassTest メンバーにのみ表示されます)

質問 7

Scenario:
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?

A. Select 'US' as the sending country in SMS activity.

B. Configure the phone field in Salesforce as US locale.

C. Select 'Normalize Phone Number' in Journey settings.

D. Format the phone field in Salesforce as +1[phonenumber].

正解: C

解説: (PassTest メンバーにのみ表示されます)

質問 8

A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth is Sales Cloud, which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

A. All mobile app users will create additional Contacts in Marketing Cloud

B. Existing users will create additional Contacts in Marketing Cloud

C. User device data is unavailable in Contact Builder for up to 48 hours

D. Newly registered users will create additional Contacts in Marketing Cloud

正解: D

解説: (PassTest メンバーにのみ表示されます)

質問 9

Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

A. A field of Phone type containing the mobile number

B. A field of Locale type containing the locale code

C. A field of Text type containing the country code plus mobile number

D. A field of Locale type containing the country code

正解: A,C

解説: (PassTest メンバーにのみ表示されます)

質問 10

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase in the last six months. Customers are often opted into more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

A. Query Activity > Data Extension Entry Source > Journey Activities

B. Query Activity > API Event > Automation Studio Activities

C. Salesforce Entry Event > Query Activity > Automation Studio Activities

D. Import Activity > Decision > Journey Activities

正解: A

解説: (PassTest メンバーにのみ表示されます)

質問 11

Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?

A. Data Studio

B. Google Analytics 360

C. Audience Studio

D. Web Analytics Connector

正解: D

解説: (PassTest メンバーにのみ表示されます)

Salesforce Certified Marketing Cloud Consultant - Marketing-Cloud-Consultant 模擬練習