PCM問題集、AMA実際の試験問題

質問 1

What is the advantage of manufacturer brands?

A. Manufacturers do not have to create or control marketing strategies.

B. Manufacturer brands ensure consistent quality of products.

C. Manufacturer brands do not require extensive use of marketing programs.

D. Manufacturer brands are cheaper than store brands.

E. Manufacturer brands are marketed by retailers who ensure a wider reach.

正解: B

質問 2

Which of the following is a tool used to determine amount of traffic using a site, visiting a blog or tweeting about it?

A. Conversion rates

B. Hits

C. Bounce rate

D. Click paths

E. Bounce analysis

正解: B

質問 3

Reference groups refer to

A. those buyers who, through the size of their purchases, affect where marketing dollars will be spent.

B. one or more persons whom an individual uses as a basis for comparison regarding beliefs, feelings, and behaviors.

C. individuals who exert direct or indirect social influence over others.

D. the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, and behaviors.

E. those with whom a person does not wish to be a member of or identified with.

正解: B

質問 4

Kreme, a biscuit manufacturer, offers retailers a 20% discount on its latest product, Coco-Bite. The discount offer comes with a rider that retailers have to feature the product in their promotional material. Kreme is offering a(n) _____ to its retailers.

A. advertising allowance

B. seasonal discount

C. slotting allowance

D. cumulative quantity discount

E. cash discount

正解: A

質問 5

Which of the following is likely to be true of passive customers?

A. They are likely to seek positive feedback from friends.

B. They are likely to complain about the product or service.

C. They are likely to seek negative information about products.

D. They are likely to remain from repurchasing a product.

E. They are likely to recommend the product to others.

正解: D

質問 6

Which of the following is true of personal ethics?

A. Most people, given a chance, will engage in behavior that runs counter to their ethical understanding.

B. Most people gain ethical understanding through a continuous process from childhood through adulthood.

C. Most people mature in their understanding of what is ethical and what is not by the age of 12.

D. Personal ethics refer to an individual's understanding or perception of laws.

E. Personal ethics are governed by external factors such as laws and government regulations.

正解: B

質問 7

_____ are pieces of information that have been collected prior to the start of the focal research project.

A. Tertiary data

B. Hypothetical data

C. Secondary data

D. Focal data

E. Primary data

正解: C

質問 8

Which of the following accurately describes markdowns?

A. Price reductions that retailers offer on the initial selling price of the product or service

B. Temporary discounts offered on products and services to stimulate sales during off-peak seasons

C. Variable discounts that are based on the quantity of the products being purchased

D. Refunds offered to customers on the purchase of a product during a limited time period

E. Temporary promotions that aim at inducing new customers and converting them to regular customers

正解: A

質問 9

_____ appeal aims to satisfy consumers' sensitive desires rather than their utilitarian needs.

A. Ethical

B. Egoistic

C. Logos

D. Emotional

E. Informational

正解: D

質問 10

Which of the following is true of B2B and B2C purchase decisions?

A. A B2B purchase involves less formal processes than B2C purchases.

B. Both types of decisions involve the same purchasing behaviors.

C. A B2C purchase typically involves a more formal decision process.

D. A B2C purchase usually involves many people in the decision process.

E. The purchase decision in a B2C scenario is explicit.

正解: C

質問 11

Each month, the owner of a small restaurant that sells take-out fried chicken and biscuits pays $2,500 in rent, $500 in utilities, $750 interest on a loan, insurance premium of $200, and $250 on advertising on local buses. A bucket of take-out chicken is priced at $9.50.
Unit variable costs for the bucket of chicken are $5.50. How many small buckets of chicken does the restaurant need to sell to break even each month?

A. 442 buckets

B. 4,200 buckets

C. 764 buckets

D. 3,150 buckets

E. 1,050 buckets

正解: E

質問 12

Lumos Lighting, a company that offers lighting solutions for office spaces, has adopted the AMA Statement of Ethics, although not in its entirety. It does not recognize the value of citizenship as an ethical requirement. Which of the following is Lumos Lighting least likely to do?

A. Donate money to a nonprofit involved in developing sustainable living methods.

B. Institute an employee rewards program.

C. Apologize to a customer for a faulty product.

D. Create a communication channel for customers to lodge complaints.

E. Invest in a new manufacturing facility to generate more jobs.

正解: A

質問 13

Mustard, a manufacturer of audio systems, is the market leader in the audio equipment segment in the U.S., a fast-growth market. Its flagship product, Zeus, a high-end audio entertainment system, holds 30% of the market share in its segment, barely a year after its release. Zeus can be classified as a _____ in the BCG matrix.

A. loss leader

B. question mark

C. star

D. dog

E. cash cow

正解: C

質問 14

On August 1, 2013, sellerspace.com was visited by 150,000 users. The number of users who interacted with at least one page on the website was 150,000, the number who interacted with at least two pages was 120,000, at least three pages was 75,000, and four or more pages was 20,000. What was the bounce rate of the website on August 1, 2013?

A. 20%

B. 50%

C. 10%

D. 30%

E. 40%

正解: A

AMA Professional Certified Marketer - PCM 模擬練習