GCCC Strategic Communication Management Professional - SCMP 模擬練習

A. Product, packaging, placement, variety, and price

B. Mission, goals, objectives, strategies, and tactics

C. Programs, markets, targets, products, and features

D. Values, purpose, priorities, systems, and tasks

A. Create consistent employee communications about organizational priorities.

B. Develop a detailed plan that addresses the most pressing cultural tensions.

C. Connect employees with more experienced peers to accelerate culture adoption.

D. Present data and anecdotes demonstrating the magnitude of the problem.

A. Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.

B. Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.

C. Recognize employees who submit the largest number of innovative ideas in company media.

D. Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.

A. A calendar with deadlines, an individual or group responsible for major tasks, priority events, and an individual who will monitor the plan

B. A sample of the creative approach ("look and feel"), list of tactics, list of individuals or groups responsible for every task, and a detailed budget

C. Links to corporate goals and objectives, measurable communication objectives, detailed budget, and evaluation methodology

D. Problem statement, chart of roles and responsibilities, list of tactics, and samples of previous plans

A. Safe, measurable, actionable, relevant, and targeted

B. Strategic, memorable, attainable, and task-oriented

C. Substantial, marketable, actionable, and time-sensitive

D. Specific, measurable, attainable, relevant, and time-sensitive

A. Assemble employee town hall, refer to the crisis plan for a messaging strategy, issue a statement through the wire, and contact media to schedule a press conference.

B. Refer to the crisis plan for a messaging strategy, assemble employee town hall, contact media to schedule a press conference, and issue a statement through the wire.

C. Issue a statement through the wire, contact media to schedule a press conference, refer to crisis plan for messaging strategy, and assemble employee town hall.

D. Contact media to schedule a press conference, refer to the crisis plan for a messaging strategy, assemble employee town hall, and issue a statement through the wire.

A. A detailed brand outline

B. A cross-functional communication committee

C. A comprehensive communication strategy

D. A mandate from senior leadership

A. Identifying the key messages to communicate to audiences

B. Planning the measurement approach to demonstrate impact

C. Determining the goals and objectives of the communication strategy

D. An analysis of the business environment and the needs of the organization