adwords-reporting問題集、Google実際の試験問題

質問 1

Ronnie has created a mobile phone application that people can download to their mobile phones. The application is a calendaring service that shows people what bands are playing at different nightclubs in their cities. Ronnie would like to target his ads to show only in the evening because that's when people, he believes, are making plans to see different bands. How can Ronnie schedule his Google AdWords ads to run in the evening hours only?

A. Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit

B. Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit

C. Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click create

D. Ronnie will click his campaign, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Create

正解: A

質問 2

When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?

A. Test page and conversion page

B. Test page and live page

C. Landing page and conversion page

D. Landing page and conversion page

正解: A

質問 3

There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?

A. Increasing web revenue

B. Driving valuable traffic

C. Decreasing unnecessary costs

D. Maximizing conversions of your website

正解: A

質問 4

Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many dimensions can she include in the report?

A. One

B. Five

C. Seven

D. Ten

正解: B

質問 5

Marsha wants you to create a Google AdWords report for her business. She has been using Google AdWords for eight months and would like a report that shows statistics for ads that appeared on specific domains or URLs in the Google Content Network. What report should you create for Marsha?

A. URL performance report

B. Ad performance report

C. Placement performance report

D. Keyword performance report

正解: C

質問 6

What term does Google use to describe the Return on Investment for Google AdWords campaigns?

A. Return on Ad Spend

B. Return on Ad Campaign

C. Return on Traffic

D. Return on Ad Investment

正解: A

質問 7

Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A. Use English only, as it's the most common of the four languages she's targeting.

B. Create four ads - one for each language.

C. Create four ad groups - one for each language.

D. Create four campaigns - one for each language.

正解: D

質問 8

You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?

A. Define a clear call-to-action

B. Include deals and benefits

C. Relate ads to their landing pages

D. Filter out unqualified clicks

正解: B

質問 9

When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?

A. Test page and conversion page

B. Test page and live page

C. Landing page and conversion page

D. Landing page and conversion page

正解: A

質問 10

Which of the following is an example of a negative keyword option for the keyword wallet?

A. Neg:wallet

B. Old wallet

C. No "wallet"

D. -wallet

正解: D

質問 11

What formula is used to calculate cost/conversion rate?

A. Total ad clicks divided by the total ad costs

B. Total cost divided by the ROI of the sale

C. Total cost divided by the number of ad clicks

D. Total cost minus the ad clicks

正解: C

質問 12

You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use?

A. Keyword Tool

B. Google Analytics

C. Keyword Tool Supercharger

D. AdWords Editor

正解: A

質問 13

Which of the following labels allows you to customize your own conversion type?

A. Sign-ups

B. Leads

C. Other label

D. View of a key page

正解: C

質問 14

You help manage the marketing, promotion, and website of a company that sells software design services online. You are reviewing the Google Analytics as seen in the figure below. In the below figure, what does the highlighted section represent in Google Analytics?

A. Bounce rate is the percentage of visits in which the person navigated away from your landing page to another page within your URL.

B. Bounce rate is the percentage of visits in which the person came to your site from another URL.

C. Bounce rate is the percentage of visits in which the person left your site from the landing p age.

D. Bounce rate is the percentage of visits that were bounced, or redirected, from your URL to another page.

正解: C

Google Reporting and Analysis Exam Practice Test - adwords-reporting 模擬練習