[2025年10月] 検証済みSalesforce試験問題集でMarketing-Cloud-Personalization試験学習ガイド
ベスト品質のSalesforce Marketing-Cloud-Personalization試験解答リアル練習試験問題集で[2025]
質問 # 55
What are three ways segments are used in marketing cloud personalization?
- A. Targeting for campaigns
- B. Creating related lists within Salesforce CRM
- C. Analytics, trends and engagement
- D. Set goal and filtersb)
- E. Recommending products
正解：A、C、E
解説：
* Recommending Products: Segments enable personalized recommendations based on user behavior and preferences.
* Targeting for Campaigns: Segments define audiences for specific campaigns, ensuring relevance and higher engagement.
* Analytics, Trends, and Engagement: Segments provide insights into user behavior, enabling trend analysis and engagement tracking.
質問 # 56
What are two ways to populate the Marketing Cloud Personalization catalog?
- A. ETL Feed
- B. Third-party Integration
- C. Email Pixel
- D. Web SDK
正解：A、D
質問 # 57
What can you learn from segment compare on the segment detail tab?
- A. To compare users, engagement activity and other actions across segments displayed
- B. To view individual users that are part of the segment
- C. To understand view time purchases attributes revenue by category
- D. To understand what campaign use the segment for targeting
正解：A
解説：
TheSegment Comparefeature in Interaction Studio provides insights by comparing user behaviors, engagement levels, and other actions across multiple segments.
It helps marketers understand how different segments perform relative to each other.
Reference: Salesforce Interaction Studio Segment Detail Tab Guide
質問 # 58
What qualifies a web vistor to see any experience of a Web Campaign?
- A. Campaign Targeting Rules
- B. Email Campaign Rules
- C. Einstein Recipe Ingredients
- D. Einstein Next Best Action
正解：C
質問 # 59
What are the components of an Marketing Cloud Personalization web campaign?
- A. Affinity, infobar, and attribution window
- B. Experience, template, and content zone
- C. Configured recipe, visitor profile, and content window
- D. Email capture, homepage, and product requisite
正解：B
質問 # 60
What is a rule criteria that you can use in the segment creation process?
- A. Dimensions
- B. Actions
- C. Social Mentions
- D. Email Click Throughs
正解：B
解説：
When creating segments in Marketing Cloud Personalization,Actionsserve as a crucial rule criteria. Actions represent the specific behaviors and interactions users perform on your website, mobile app, or other digital channels. These actions provide valuable insights into user preferences, intent, and engagement.
Here's how Actions are used in segment creation:
* Defining segment criteria:You can create segments based on specific actions users have taken, such as viewing a product, adding an item to their cart, completing a purchase, or abandoning a form. This allows you to group users based on their demonstrated interests and behaviors.
* Combining with other criteria:Actions can be combined with other rule criteria, such asuser attributes (demographics, location) or session attributes (time of day, device type), to create highly targeted segments. This enables you to define complex rules that capture nuanced user behavior.
* Real-time segmentation:Actions are tracked in real-time, allowing for dynamic segment updates. As users perform actions, they are automatically added or removed from segments based on the defined criteria. This ensures that your segments always reflect the latest user behavior.
質問 # 61
What three components are defined by the developer in the Sitemap?
- A. Campaigns
- B. Events
- C. Promotions
- D. Content Zones
- E. Page Types
正解：B、D、E
質問 # 62
Which global template do you select and customize to provide product recommendations on the homepage?
- A. InfoBar with CTA
- B. Einstein Content Recommendations
- C. Banner with CTA
- D. Einstein Product Recommendations
正解：D
質問 # 63
What three components can a web developer define by pageType?
- A. Campaign
- B. Goals
- C. Capturing Attribute
- D. Item Actions
- E. Content Zones
正解：C、D、E
質問 # 64
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
- A. Know, understand, personalise, engage, analyse
- B. Identify, understand, decide, act, analyse
- C. Profile, insight, understand, act, analyse
- D. Data-in, understand, engage, data-out, analyse
正解：B
質問 # 65
Which three components of a recipe are optional when configuring a new algorithm?
- A. Ingredients
- B. Exclusions
- C. Decisions
- D. Variation
- E. Boosters
正解：B、D、E
質問 # 66
What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?
- A. Recipes
- B. Audiences
- C. Templates
- D. Campaigns
正解：D
解説：
In Interaction Studio,Campaignsare the components that:
* Contain theexperiencesandmessagesdesigned to personalize interactions.
* Campaigns define how content is delivered, where it appears, and to whom it is targeted based on personalization rules.
References:
* Salesforce Interaction Studio Documentation - Campaigns
質問 # 67
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
- A. The option to include built-in fields on a segment export
- B. The option to include all custom fields on a segment export
- C. The option to exclude anonymous fields on a segment export
- D. The option to send segment date to Marketing Cloud
正解：B
解説：
When exporting user-defined attributes, selecting theoption to include all custom fieldsensures that all newly created custom attributes are part of the export.
This functionality is especially useful for ad-hoc data exports to analyze or integrate additional user data.
Reference: Salesforce Interaction Studio Segment Export Guide.
質問 # 68
What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?
- A. Elimination
- B. Booster
- C. Exclusion
- D. Variation
正解：C
解説：
To prevent recommendations for products priced under $15 in a Marketing Cloud Personalization recipe, marketers should utilize theExclusioningredient. This powerful feature allows for fine-grained control over recommendations by specifying criteria that disqualify certain items from being suggested.
Here's how the Exclusion ingredient works:
* Defining exclusion criteria:Within the recipe, marketers can define specific criteria that exclude products from the recommendation set. In this case, the exclusion criterion would be "price less than
$15."
* Filtering recommendations:When the recipe generates recommendations, the Exclusion ingredient filters out any products that meet the defined criteria. This ensures that only products priced $15 or higher are included in the final recommendations.
* Flexibility:Exclusions can be based on various product attributes or dimensions, providing flexibility in tailoring recommendations. This allows marketers to create highly targeted recommendations that align with campaign goals and customer preferences.
質問 # 69
What two features of interaction studio have functionality to perform an A/B testing?
- A. Templates
- B. Segments
- C. Recipes
- D. Campaigns
正解：A、D
解説：
Interaction Studio (now branded asMarketing Cloud Personalization) supportsA/B testingthrough specific features. Below is a detailed breakdown:
1. Campaigns
* Campaignsin Interaction Studio are the central component for personalizing experiences and are inherently designed to support A/B testing. You can test different campaign variations (content, offers, or design) to understand what resonates best with your audience.
* How to perform A/B Testing in Campaigns:
* Navigate to theCampaignstab within Interaction Studio.
* Create or select a campaign you wish to test.
* Define multiple variants (A, B, etc.) by tweaking the content, layout, or rules for each.
* Set up test parameters such as traffic distribution (e.g., 50% audience for A, 50% for B).
* Launch the campaign and monitor performance through reports/metrics like click-through rate (CTR) and conversions.
* Documentation Reference:Salesforce Documentation on Campaigns.
2. Templates
* Templatesare pre-defined content structures in Interaction Studio used for personalized experiences.
These templates also support A/B testing, allowing marketers to assess variations in presentation, design, or content to maximize impact.
* How to perform A/B Testing in Templates:
* Select or create a new template under theTemplatessection.
* Customize template versions for A/B testing (e.g., variation in banners, headlines, or product placements).
* Pair templates with a campaign to distribute the audience for testing.
* Analyze test results and iterate based on performance metrics.
* Documentation Reference:Salesforce Documentation on Templates.
Why Other Options Are Not Correct:
* C. Segments:
* Segments are used to define audience groups for targeting but do not inherently support A/B testing functionality. Segments are more about grouping audiences based on behaviors, demographics, or attributes rather than testing variations.
質問 # 70
What are Marketing Cloud Personalization's machine learning powered algorithms called?
- A. Machine Learning Tools
- B. Einstein Decisions
- C. Einstein Recipes
- D. Data Science Workbench
正解：C
質問 # 71
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正真正銘のベスト材料Marketing-Cloud-Personalization：https://www.passtest.jp/Salesforce/Marketing-Cloud-Personalization-shiken.html
Marketing-Cloud-Personalizationテストエンジン練習試験：https://drive.google.com/open?id=14vz5kWABlJVtMAeaxV-umwZJAQZLJiBR