A data source does not have a field that can be designated as a primary key. What should the Data 360 Consultant do?

• A. Select a field as a primary key and then add a key qualifier.
• B. Use the default primary key recommended by Data 360.
• C. Remove duplicates from the data source and then select a primary key.
• D. Create a composite key by combining two or more source fields through a formula field.

A Data 360 Consultant is performing a source system inventory for Northern Trail Outfitters (NTO). During the review of the standard data model, the consultant identifies several business- specific fields in the source system that do not have a corresponding field in the standard data model objects (DMOs). Following best practices for mapping preparation, which action should the consultant take?

• A. Map the business-specific fields to the " Other " category to avoid modifying the standard model.
• B. Ignore the business-specific fields and map only the fields that exist in the standard DMOs.
• C. Extend the relevant standard DMOs by adding custom fields to accommodate the missing data.
• D. Create a new custom DMO for every business-specific field identified in the source system.

Northern Trail Outfitters (NTO) is struggling with fragmented customer data across marketing, sales, and service systems. NTO decides to implement Data 360 to improve its customer strategy. How does Data 360 primarily help NTO solve this business challenge?

• A. It provides a data security layer that encrypts sensitive information to ensure global GDPR compliance.
• B. It unifies data into a single profile to provide personalized experiences across all touch points.
• C. It archives historical transaction records for 10 years to meet regulatory data retention requirements.
• D. It creates automated weekly business intelligence dashboards to help managers forecast sales revenue.

A Data 360 Consultant needs to unify records from a legacy billing system and a CRM. Both systems use different internal IDs, but both store a common Customer_Tax_ID. How should the consultant ensure these records can be matched in an identity resolution ruleset?

• A. Create a reconciliation rule that gives the CRM data stream a higher priority than the billing system.
• B. Map the Customer_Tax_ID from both systems to the Party Identification object with a consistent Identification Name.
• C. Configure a fuzzy match rule on the Individual object using the Customer_Tax_ID attribute.
• D. Map both the billing ID and CRM ID to the Individual Primary Key field.