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Salesforce MKT-101 試験概要:

Salesforce MKT-101 試験シラバストピック:

Salesforce MKT-101 試験 Q&A まとめ

Salesforce Build and Analyze Customer Journeys using Marketing Cloud 認定 MKT-101 試験問題：

問題 #1

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update shouldbe implemented to the automation to process the fries as they are received while minimizing network?

A. Replicate the automation and schedule mem to execute server eight hours
B. Replace the Schedule with File Drop and use a filename pattern
C. Implement an API to start automation with every file transfer.

問題 #2

A healthcare company imports its patient portal registrations at the parent level business unit (BU). Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A. Create automations that import the data directly into the child BUs to bypass the parent level BU.
B. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
C. After the file import, use the transfer file activity to move data into data extensions in child BUS.

問題 #3

Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?

A. Google Analytics Integration
B. Report Snapshots
C. Tracking Extracts

問題 #4

After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

A. Engagement Split
B. Wait Until Event
C. Behavioral Trigger

問題 #5

Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

A. Manual Engagement
B. Web Conversion
C. Email Engagement

解説：