究極のガイド準備600-101認証試験Facebook Certified Professionalは2023年更新
リアル600-101問題集でFacebook正確なアンサーは最新問題は2023年更新
質問 27
A community manager runs a Facebook group for people who have challenged themselves to refrain from drinking alcohol for 30 days.
The group has grown organically over two years after the founder completed a 30-day challenge and invited people to join. The group now has includes over 3,000 members who use it as a resource for tips, guidance and support as they take on the challenge.
The community manager wants to make the group the recognized source for support.
Which step should the community manager take first?
- A. Ask the members to provide profitable ideas for the community
- B. Define the brand guidelines for cohesive content in the community
- C. Tell members they need to pay to stay in the community
- D. Review community posts and delete unprofessional content
正解: B
質問 28
A well-established community of over 50,000 reports a universally high satisfaction rate from members via surveys and polls. However, a contingent of 2,000 members plan to form their own community organization due to ideological disagreements within the incumbent community. The new community has a similar mission but different branding. The members of the new community want to continue to participate in the existing community but put more effort into the new organization.
How should the incumbent community manager proceed?
- A. Remove the members who are joining the new community
- B. Link to the new community and encourage people to join it
- C. Create a post that discourages members from joining the new community
- D. Continue to focus on the original community
正解: C,D
質問 29
A small, local online community of 5,000 members is launching a major outreach project to double membership by the end of the year. The community is focused on physical activity and doesn't show preference for any age group or gender.
The community is based on Facebook and uses a group as the primary hub where people can connect.
What's the most efficient way for the community manager to expand local reach?
- A. Place targeted ads for potential members using fitness and wellness interest targeting
- B. Launch a referral program for current members to invite their neighbors to join the community
- C. Encourage the moderation team to comment more on the content
- D. Partner with a national newspaper and publish an article about the community
正解: B
質問 30
The only community manager of a Brazilian national football fan group with 2 million members needs support to ensure content is on topic. The community manager notices an increase of spam videos in other languages in the group.
Which three options should the community manager use to keep the group relevant? (Choose 3)
- A. Remove all members who post in a non-local language
- B. Reject all new membership requests
- C. Use Group Insights to identify potential moderators
- D. Set up post approval for all members
- E. Encourage members to report content to admins
正解: C,D,E
質問 31
A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)
- A. Comment on every post that members make in the group.
- B. Create a group rule that requires daily engagement to remain in the group.
- C. Highlight top commenters in a special weekly post.
- D. Enlist a scheduling tool to create daily topical posts to encourage conversation.
- E. Look at engagement insights to compare the daily number of posts.
正解: D,E
質問 32
It's April, and Earth Day is approaching. A parenting group has shown interest in sustainability, so the community manager brainstorms new ideas to engage the community.
What are the two most efficient steps for the community manager to take to inform campaign planning? (Choose 2)
- A. Analyze post themes from the last three Aprils
- B. Conduct a search of sustainability keywords
- C. Launch a poll to understand which topics are of interest
- D. Review the geographic locations of group members
- E. Watch the top three nature documentaries released this year
正解: B,C
質問 33
A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?
- A. Research popular content themes that may be relevant to the community.
- B. Review data for insights into high-performing content in the community.
- C. Ask community members to share their most memorable community posts.
- D. Survey community members for their most frequently asked questions about content themes.
正解: D
質問 34
The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?
- A. Create a template and require each regional manager to complete that template every month
- B. Create a template and require each regional manager to submit results that are above the benchmark
- C. Hold a daily meeting with the full team to track progress for each region
- D. Ask each regional manager to submit an individual report, then merge those into one report
正解: A
質問 35
A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?
- A. Website traffic Sentiment Audience growth
- B. Reach Audience growth Sentiment
- C. Reach Website traffic Audience growth
- D. Reach Sentiment Website traffic
正解: D
質問 36
A new member joins a local group for mothers. The group has strict guidelines, including ''No buy, sell, or swap posts allowed''. The new member creates a post that she has used baby clothes for sale.
What should the community manager do first?
- A. Decline the post and provide the member with feedback.
- B. Approve the post but tag the member on the guidelines.
- C. Post a welcome post including a link to the guidelines.
- D. Post a reminder of the guidelines to the whole group.
正解: A
質問 37
A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)
- A. Invite the community to submit their success stories so they can be shared with the national committee
- B. Initiate a petition against the proposed closure and ask community members to circulate it widely
- C. Monitor sentiment across digital channels within the organization's area of focus
- D. Send a message to each of the community members requesting their opinions of the proposed closure
正解: A,C
質問 38
An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)
- A. Frequently encourage members to describe their best football tricks
- B. Create a highly engaging text-based question of the day series
- C. Share viral videos to spark discussion
- D. Post visuals that are aligned with the corporate identity
正解: A,B
質問 39
An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?
- A. Remove the member from the group and delete all comments and posts from the last 30 days.
- B. Share the rules and guidelines as a comment on their post and monitor for future violations.
- C. Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
- D. Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
正解: B
質問 40
A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?
- A. Post content customized by the influencers into the group and boost the posts
- B. Host a Q&A on Instagram Stories where members can submit questions to influencers
- C. Host live video Q&A sessions in the group where the influencers host the session
- D. Share exclusive access to the influencers Page and content for members
正解: C
質問 41
A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?
- A. Make the team's Facebook Page an admin of the group
- B. Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
- C. Create a joint moderation account with the name of the group
- D. Enter a list of potentially offending keywords into the moderation tool
正解: A
質問 42
A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?
- A. Increase paid spend targeting young audiences on all platforms
- B. Increase community moderation on all platforms
- C. Increase influencer content across all platforms
- D. Increase video content across all platforms
正解: C
質問 43
A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)
- A. Use an analytics tool to determine which content is best to provide.
- B. Mute members who repeatedly violate group rules.
- C. Tag members in every topic discussion to encourage them to comment.
- D. Post applicable community guidelines and pin that post as an announcement.
正解: A,D
質問 44
The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)
- A. Interview alumni
- B. Study engagement trends on the school's Facebook Page
- C. Analyze drop-off for video content
- D. Survey community members
正解: A,D
質問 45
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