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Marketing-Cloud-Advanced-Cross-Channel練習テスト2024年最新ので更新されました
質問 # 22
What is true about SMS keywords other than HELP and STOP?
- A. keywords in parent business unit can be shared to any child business units
- B. keywords in child business unit can be shared between other child business units
- C. keywords in parent or child business unit are available only in that business unit
- D. keywords in parent business unit are automatically available to all child business units
正解：C
質問 # 23
How are profiles merged In IS:
- A. Probabilistic matching
- B. Once a day
- C. Deterministic matching on matched identities
正解：C
質問 # 24
What is true for behavioral triggers. Multiple select.
- A. need catalog data
- B. need collect tracking code
- C. they cannot be modified
正解：A、B
解説：
Behavioral triggers in Salesforce Marketing Cloud are used to respond to specific customer behaviors by sending automated messages based on actions taken by users. For these triggers to function correctly, they:
* B. Need collect tracking code: This is necessary to track user behaviors on websites or in apps, which then inform the behavioral triggers.
* C. Need catalog data: This information is essential to personalize the messages based on the specific items or services that the customer interacted with, enabling more targeted and relevant communications.
質問 # 25
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple
- A. Are u using attribute to attribute comparison.
- B. Is there any spelling mistake in your contact attributes.
- C. Are there any eligible matching orders for that particular contact
正解：A
質問 # 26
How dots social studio unify anonymous and known identities?
正解：
解説：
Deterministic matching
質問 # 27
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple
- A. Is there any spelling mistake in your contact attributes.
- B. Are u using attribute to attribute comparison.
- C. Are there any eligible matching orders for that particular contact
正解：A、B、C
解説：
For troubleshooting a decision split using contact data in Salesforce Marketing Cloud that isn't working, consider the following:
* A. Are you using attribute to attribute comparison: This involves ensuring that comparisons in the decision split are correctly set between comparable data types and values.
* B. Is there any spelling mistake in your contact attributes: Typos or incorrect field names in attribute definitions can prevent the decision split from correctly evaluating the data.
* C. Are there any eligible matching orders for that particular contact: It's crucial to verify that there are relevant data records that meet the criteria set in the decision split. Lack of matching data can lead to unexpected outcomes in journey behavior.
質問 # 28
Where would you set a threshold limit in social studio
- A. enterprise admin settings
- B. column in engage
- C. tab in engage
- D. workspace settings
正解：C
解説：
To set a threshold limit in Social Studio, you should navigate to the Engage module. Within Engage, there are various tabs where thresholds and rules for engaging with content can be set and managed. These settings allow users to manage the volume and type of interactions effectively.
質問 # 29
What is the prerequisite to create advertising studio audience:
- A. There is no prerequisite as all setup is done.
- B. Set user opt in data.
- C. Create advertising/business account on the required and network and setup the ad account integration in MC
正解：C
質問 # 30
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
- A. Einstein engagement scoring
- B. Einstein copy insights
- C. Einstein content selection
正解：C
質問 # 31
What does Einstein copy Insight take into account,(Select 3 answer)
- A. Frequently used phrases in subject line
- B. engagement data
- C. spelling and punctuation errors
- D. emotional tone of subject line
正解：A、B、D
解説：
Einstein Copy Insights in Salesforce Marketing Cloud uses natural language processing to analyze the effectiveness of email subject lines. It considers:
* A. Frequently used phrases in subject lines: To identify trends and common phrases that resonate with audiences.
* C. Emotional tone of subject lines: To gauge the emotional impact and appeal of the language used.
* D. Engagement data: To correlate specific phrases or tones with higher engagement rates, thus providing insights into what works best in subject lines.
質問 # 32
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
- A. Data aggregation
- B. Orchestration
- C. Unified customer profile
正解：A、B、C
解説：
Real-Time Interaction Management (RTIM) in Salesforce Interaction Studio (IS) enhances marketers' ability to deliver personalized content by:
* A. Orchestration: Managing and coordinating customer interactions across various channels in real-time, ensuring consistent and contextually relevant communication.
* B. Data aggregation: Collecting and synthesizing data from various sources to provide a comprehensive view of customer interactions, preferences, and behaviors.
* C. Unified customer profile: Creating a single, cohesive profile for each customer by integrating data from multiple touchpoints and data sources, allowing for more targeted and personalized marketing strategies.
質問 # 33
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
- A. The message is already scheduled/active
- B. Some automation activity is using the inbox message
- C. The message has already been sent. (once started to send cannot mark as inactive)
正解：A
解説：
When attempting to make an inbox message inactive in Salesforce Marketing Cloud, a common issue arises if:
* B. The message is already scheduled or active: If an inbox message is currently scheduled for sending or is active, it cannot be marked as inactive until it completes its schedule or is manually stopped. This ensures the integrity of scheduled or ongoing campaigns.
質問 # 34
how many activities recommended in a journey canvas.(150-200)
- A. 0
- B. 1
- C. 2
- D. 3
正解：A
解説：
In Salesforce Marketing Cloud, when designing a journey within Journey Builder, it's recommended to limit the number of activities in a single journey canvas to around 50. This number balances complexity and manageability, ensuring that the journey remains effective and performant without becoming too cumbersome to maintain or update.
質問 # 35
What is prerequisite for email/web recommendations: select 2
- A. catalog
- B. collect tracking code
正解：A、B
質問 # 36
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
- A. out of cellular network coverage
- B. mobile is in another call
- C. Low battery
- D. SMS sent to landline number
- E. switched off
正解：A、D、E
質問 # 37
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
- A. Use an api to create record in sales cloud directly from the ecom site
- B. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
- C. Sales cloud entry audience in journey builder
- D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every
15 mins
正解：C、D
解説：
When using Marketing Cloud Connect to trigger a journey when a record is created in Sales Cloud, you can utilize:
* A: Sales Cloud entry audience in Journey Builder: This feature allows you to start a journey based on the creation of a record in Sales Cloud, making it an effective method for real-time engagement.
* D: Use synchronized DE, query to a sendable DE and use Automation Studio schedule to inject contact every 15 mins: This method involves synchronizing data from Sales Cloud into a Data Extension (DE) in Marketing Cloud, querying this data into a sendable DE, and then using Automation Studio to schedule regular injections of new contacts into the journey.
質問 # 38
What user permission is required to configure SSO in social studio.
- A. Super user
- B. full user
- C. custom user
- D. limited user
正解：A
解説：
To configure Single Sign-On (SSO) in Social Studio, the user must have Super User permissions. This level of access allows the user to manage critical settings, including security configurations like SSO, ensuring that only authorized personnel can alter such essential settings.
質問 # 39
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
- A. On the facebook ad channel
- B. Journey builder
正解：B
質問 # 40
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
- A. Use an api to create record in sales cloud directly from the ecom site
- B. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
- C. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
- D. Sales cloud entry audience in journey builder
正解：B、D
質問 # 41
What is true about Inbox message:
- A. Alert+inbox consume 1 supermessage.
- B. Device owns the message not the contact.
- C. Contact owns the message not the device.
- D. It can open any public url also and not only cloud page
正解：B
質問 # 42
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
- A. Einstein engagement scoring
- B. Einstein copy insights
- C. Einstein content selection
正解：C
解説：
In Salesforce Marketing Cloud, fatigue rules are set within Einstein Content Selection. These rules prevent overexposure of the same content to a user, enhancing content relevance and user experience by ensuring content variety across engagements.
質問 # 43
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
- A. banner
- B. Content
- C. Product
正解：C
解説：
Einstein web recommendations can specifically recommend the following types of content on a website:
* A: Product: Recommendations can include specific products based on user behavior and preferences.
* Category: Pages that group similar types of products can also be recommended to help guide users to areas of interest.
* Cart: Recommendations can be made for the cart page to encourage the completion of purchases or suggest complementary products.
質問 # 44
When are customers eligible to be send a message in STO(when customer will engage then its sent)
- A. Within the first minute of next hour.
- B. immediately when the STO activity arrives
- C. At the hour user engages Within the next 24hours
- D. with the next hour
正解：D
解説：
For Send Time Optimization (STO) in Salesforce Marketing Cloud, the time a customer is predicted to engage with an email determines when they are sent the message. The email is dispatched within the next hour following the STO activity's processing, aligning the send time with anticipated engagement peaks based on historical data. This method ensures that messages are likely to be opened when customers are most active, optimizing engagement rates.
質問 # 45
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