[2024年02月] 更新されたのはSalesforce CRT-550問題集PDFオンラインエンジン
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質問 # 31
Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.
Which two options would meet these requirements?
Choose 2 answers
- A. File Drop Automation
- B. Scheduled Automation
- C. SQL Query
- D. Decision Split
正解：A、C
解説：
Explanation
A File Drop Automation can be used to trigger anautomation when a file is uploaded to the Marketing Cloud FTP. A SQL Query can be used to segment the audience based on the data inside the file and populate a data extension for each segment. The data extensions can then be used as entry sources for different journeys.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_define_a_triggered_automation.htm&type=5https://help.s
質問 # 32
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
- A. A Transactional Journey with the Not Sent Notification activity included
- B. An external system to receive and confirm callback and subscriptions
- C. An Interaction Studio instance to ingest their data
- D. A Datorama instance to ingest their data
正解：B
質問 # 33
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers
- A. Increase volume of emails to a wider audience
- B. Introduce more identity verification steps in check out process
- C. Increase the use of dynamic content in emails
- D. Adopt a Cart Abandonment Email Campaign
正解：C、D
質問 # 34
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
- A. Create a Journey Goal to exit subscribers from the Journey.
- B. Create and enable a BLOCKOUT window In MobileConnect.
- C. Run a SQL Query at 12:30 a.m. to create a suppression list.
- D. Run an Import Definition at 12 a.m. to create a suppression list.
正解：B
質問 # 35
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?
- A. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
- B. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
- C. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
- D. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
正解：C
質問 # 36
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement?
Choose 2 answers
- A. Adopt a Cart Abandonment Email Campaign.
- B. Increase volume of emails to a wider audience.
- C. Increase the use of dynamic content in emails.
- D. Introduce more identity verification steps in check out process.
正解：A、C
質問 # 37
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
- A. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one >
Query Activity for file two > Data Extension Entry - B. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
- C. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
- D. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
正解：A
質問 # 38
Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend'
- A. Custom Delivery Profiles
- B. Private Domains
- C. Sender Authentication Package
- D. Reply Mail Management
正解：C
解説：
Explanation
This setting allows the consultant to verify the sender's identity and configure the incoming email settings.
Reference: https://help.salesforce.com/articleView?id=mc_es_sap_overview.htm&type=5 To redirect its emails to Marketing Cloud servers for processing, Northern Trail Outfitters should use a Sender Authentication Package. A Sender Authentication Package is a feature that allows marketers to authenticate their email sends with their own domain and branding, instead of using Marketing Cloud's default domain and branding. This will improve email deliverability and reputation, as well as provide more control over email settings andpreferences.
References:https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5
質問 # 39
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?
- A. Import from Salesforce Report in Automation Studio
- B. Event Data from the Entry Event in Journey Builder
- C. Synchronized Data Extensions with a filter
- D. All Subscribers, since these are synchronized in real time
正解：A
質問 # 40
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
- A. LookupRows AMPscript function
- B. Lookup AMPscript function
- C. Dynamic Content Block
- D. Enhanced Dynamic Content Block
正解：A
質問 # 41
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers.
- A. Support non-English responses with Reply Mail Management.
- B. Tracking information for campaigns sent by each office.
- C. Localized physical mailing address displayed in the default email footer
- D. Localized language and display options based on location and culture.
正解：B、D
質問 # 42
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?
- A. Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.
- B. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
- C. Create and send to a sendable data extension containing those needed fields using a query activity.
- D. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
正解：B
質問 # 43
A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns
What method should be used
- A. Dynamic content via the Dynamic content wizard
- B. AMPScript a single lookup function
- C. AMPScript a single LookupOrderRows function
- D. Server side JavaScript a single LookupOrderedRows function
正解：C
質問 # 44
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder toautomatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Data Studio
- B. Audience Studio
- C. Google Analytics 360
- D. Web Analytics Connector
正解：C
解説：
Explanation
To encourage customers who made a purchase on theirwebsite without leaving a review to come back and review their purchase, Northern Trail Outfitters should use Google Analytics 360. Google Analytics 360 is a tool that allows marketers to measure website activity and behavior, such as purchases and reviews, and create audiences based on those metrics. These audiences can then be used as entry sources for journeys in Marketing Cloud that send targeted messages to customers.
References:https://help.salesforce.com/s/articleView?id=sf.mc_co_google_analytics_360_integration_overview.
質問 # 45
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend'
- A. Create an exclusion list with the known email addresses.
- B. Populate a list using a query to exclude the subscriber key.
- C. Create an auto-suppression list populated with subscriber keys.
- D. Create an auto-suppression list populated with the known email addresses.
正解：D
解説：
Explanation
An auto-suppression list populated with theknown email addresses can be used to ensure none of these competitors receive their emails. An auto-suppression list is a type of exclusion list that prevents subscribers from receiving certain types of messages based on criteria such as email address, subscriber key, or domain.
References:https://help.salesforce.com/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5
質問 # 46
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wantsto include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
- A. Use Guide Template Language created for each field in the data extension.
- B. Use personalization strings created by selecting the data extension.
- C. Use AMPscript variables created from each field in the data extension.
- D. Use Dynamic Content rules to select a content area for each subscriber.
正解：B
解説：
Explanation
Using personalization strings created byselecting the data extension can be used to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber. Personalization strings are placeholders that can be inserted into emails or landing pages to display information from data extensions or lists, such as subscriber attributes or custom fields. Personalization strings can also be used as tracking parameters in links or image tags. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_personalization_strings_by_selecting_a_data_exte
質問 # 47
The marketing team at Northern Trail Outfitters is new to marketing Cloud and has very little coding experience. The team would like to take their built audience and serve personalized content based on a field in the data extension.
Which solution the consultant recommend?
- A. Reference Content Blocks
- B. Dynamic Content Blocks
- C. Separate template-based emails
- D. AMPscript
正解：B
解説：
Explanation
To take their built audience and serve personalized content based on a field in the data extension without coding experience, Northern Trail Outfitters should use Dynamic Content Blocks. Dynamic Content Blocks are blocks that allow marketers to create personalized content based on rules and filters without coding.
Dynamic Content Blocks can use subscriber attributes or behaviors from data extensions, lists, or journeys as criteria for displaying different content blocks or images.
References:https://help.salesforce.com/s/articleView?id=sf.mc_ceb_dynamic_content_blocks.htm&type=5
質問 # 48
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog,
student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers
- A. Create list attribute to store student data from Sales Cloud.
- B. Use Data Designer to link student and alumni data to the contact record.
- C. Create an Import Activity to import alumni data into Salesforce Report.
- D. Use Synchronized Data Sources to obtain data from Sales Cloud.
正解：B、D
質問 # 49
Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up month-long welcome Journey which sends emails specific to the purchase such as the type of tent, they average accessories for the tent, and care of the tent at different points throughout the Journey. NTO also reorganizes that due to their .. princes, they have had customers purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?
- A. Journey Data
- B. Entry Data
- C. Contact Data
- D. Salesforce Data
正解：B
解説：
Explanation
To make sure the decision splits reflect the correct tent for each customer, Northern Trail Outfitters should use Entry Data as the type of data in the decision splits. Entry Data is thedata that is captured at the time of entry into a journey and remains static throughout the journey. Entry Data can include data from data extensions, Salesforce objects, or API events. Using Entry Data will ensure that the decision splits are based on the tent that each customer bought at the time of entry, and not affected by any subsequent purchases or data changes.
References:https://help.salesforce.com/s/articleView?id=sf.mc_jb_entry_data.htm&type=5
質問 # 50
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Triggered Send Definition
- B. Multi-Step journey with an API Event entry source
- C. Transactional Messaging API
- D. Single Send journey with an API Event entry source
正解：C
質問 # 51
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts7
- A. Query Activity
- B. Script Activity
- C. Stop Activity
- D. Verification Activity
正解：D
質問 # 52
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?
- A. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
- B. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
- C. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
- D. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
正解：A
質問 # 53
Northern Trail Outfitters (NTO) wants to send using the From Addressof [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address forthe automatic reply to the customer?
- A. [email protected]
- B. [email protected]
- C. A [email protected]
- D. [email protected]
正解：A
解説：
Explanation
The email address that would appear as the From Address for the automatic reply to the customer [email protected]. This is because Northern Trail Outfitters has configured their Reply Mail Management settings to forward replies to [email protected] and send an auto-reply message to the customer's email address. The From Address for theauto-reply message is always [email protected], regardless of the original From Address or the forwarding address.
References:https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm&type=5
質問 # 54
Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.
Which two activities would be automation?
Choose 2 answers
- A. Filter Activity
- B. Verification Activity
- C. Import Activity
- D. Data Extract Activity
正解：A、B
質問 # 55
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