[2024年04月22日]CRT-550問題集完全版問題、試験学習ガイド
Salesforce Marketing Cloud Consultant無料認定試験材料PassTestからの150問題
質問 # 34
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
- A. Create a Data Relationship in Email Studio to relate the two data extensions.
- B. Utilize Entry Data on a Decision Split within Journey Builder.
- C. Configure activities within Automation Studio to update the purchase data.
- D. Use Data Designer in Contact Builder to relate the two data extensions.
正解：B、D
質問 # 35
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect?
Choose 3 answers
- A. Not all countries are supported by MobileConnect.
- B. Inbound messaging only works with local Long or Short Codes.
- C. Opting in for messages can only be done via inbound message.
- D. Long and Short Codes are not available for all countries.
- E. NTO would be charged by mobile operators directly for messages.
正解：A、B、C
質問 # 36
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
- A. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
- B. Scheduled Automation > File Transfer > Import > Series of Query Activities
- C. Triggered Automation> Import > Data Extension Extract > Marketing Journey
- D. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
正解：A
解説：
This end-to-end process will efficiently deliver the desired result of importing the data from the data lake instance, segmenting it, and then executing the daily sends. The scheduling of the Automation will allow the process to run each day at 3 a.m., and the Import Activity will import the generated file. The data can then be segmented using a series of Query Activities and the emails can be sent using a series of Sends. Reference: https://help.salesforce.com/articleView?id=mc_es_automation_studio_overview.htm&type=5
質問 # 37
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registeredfor an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, theresponse message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Data Capture
- B. Text Response
- C. Info Capture
- D. Outbound
正解：A、B
解説：
Explanation
To sendan SMS message and capture the responses in a data extension using AMPscript, Northern Trail Outfitters should use two MobileConnect templates: Text Response and Data Capture. Text Response is a template that allows marketers to send a text message to a mobile number and receivea reply. Data Capture is a template that allows marketers to use AMPscript to insert the reply into a data extension. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_text_response.htm&type=5https://help.salesforce.com/s
質問 # 38
Northern Trail Outfitters(NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?
- A. Set Fatigue Rules for the product Asset Classes.
- B. Set a Fallback Asset.
- C. Ask the content team to create more images in order to diversify the asset pool.
- D. Utilize Einstein Engagement Frequency to send the emails less often.
正解：A
解説：
Explanation
To ensure there's a limit to the number of times a particular image asset can be chosen for a customer, NorthernTrail Outfitters should set fatigue rules for the product asset classes. Fatigue rules are settings that allow marketers to control how often an asset can be selected for a customer within a specified time period.
For example, a fatigue rule can prevent anasset from being selected more than once in 14 days.
References:https://help.salesforce.com/s/articleView?id=sf.mc_ceb_einstein_content_selection_fatigue_rules.htm
質問 # 39
A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with thehelp of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles'
- A. Auto-suppressionlist
- B. Publication list
- C. Exclusion data extension
- D. Suppression list
正解：A
解説：
Explanation
To automate exclusion of identified email addresses from all future sends that use specific sender profiles, Northern Trail Outfitters should use an auto-suppression list. An auto-suppression list is a tool that allows marketers to exclude subscribers from email sends based on their email address andsender profile. The email addresses can be added to the auto-suppression list using a SQL query or an import activity.
References:https://help.salesforce.com/s/articleView?id=sf.mc_es_create_an_auto_suppression_list.htm&type=5
質問 # 40
Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder.
What are two consequences of this change? Choose 2 answers
- A. All scheduled sends using a filter based on one of the data extensions should be reviewed.
- B. One of the data extensions must be deleted from the attribute group in order to change the cardinality.
- C. A contact may NOT show up in the filter based on one of the data extensions.
- D. All filters created before will adapt automatically to the new cardinality.
正解：A、C
質問 # 41
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. An auto-suppression list
- B. An auto-exclusion list
- C. A global unsubscribe
- D. An exclusion list
正解：A
質問 # 42
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wantsto include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
- A. Use personalization strings created by selecting the data extension.
- B. Use Guide Template Language created for each field in the data extension.
- C. Use AMPscript variables created from each field in the data extension.
- D. Use Dynamic Content rules to select a content area for each subscriber.
正解：A
解説：
Explanation
Using personalization strings created byselecting the data extension can be used to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber. Personalization strings are placeholders that can be inserted into emails or landing pages to display information from data extensions or lists, such as subscriber attributes or custom fields. Personalization strings can also be used as tracking parameters in links or image tags. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_personalization_strings_by_selecting_a_data_exte
質問 # 43
A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?
- A. Exclusion List with Data Extensions
- B. Exclusion List with Lists
- C. Publication List with Lists
- D. Publication List with Data Extensions
正解：D
質問 # 44
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Replace the current data extension with a new data extension configured with a Retention Period.
- B. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
- C. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
- D. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
正解：B、D
質問 # 45
A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement?
Choose 2 answers
- A. Use the Organization-Wide Email address.
- B. Use a custom Delivery Profile.
- C. Use the Send From Record Owner option
- D. Use a custom Send Classification.
正解：C、D
質問 # 46
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?
Choose 2 answers
- A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
- B. Use substitution strings to populate the From Name and From Email values in the sender profile.
- C. Pick "Choose from list," selecting the From Name and From Email values from the list of account users.
- D. Match the external keys of the sender profile and data extension containing account representative details.
正解：A、B
質問 # 47
Northern Trail Outfitters'marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
- A. Query Activities
- B. Publication Lists
- C. Attribute Groups
- D. Data Filters
正解：D
解説：
Explanation
To allow for long-term self-sufficiency in segmentation, Northern Trail Outfitters should use data filters. Data filters are a user-friendly tool that allows marketers to segment their data based on criteria and conditions without coding. Data filters can also be refreshed and reused for differentcampaigns. Attribute groups are used to link data sources in Contact Builder, not for segmentation. Publication lists are used to manage opt-in preferences, not for segmentation. Query activities require SQL knowledge and coding skills, which the marketing team lacks.
References:https://help.salesforce.com/s/articleView?id=sf.mc_es_data_filters.htm&type=5
質問 # 48
Northern Tril Outfitters wants to connect relational data into their Journey without overloading the entry data.
How should they connect the data?
- A. Data Relationships
- B. Contact Configuration
- C. Entry Source Data Extension
- D. Data Designer
正解：D
解説：
Explanation
To connect relational data into their journey without overloading the entry data, Northern Trail Outfitters should use Data Designer. Data Designer is a tool thatallows marketers to create attribute groups that link different data sources in Contact Builder. This way, they can access relational data in decision splits and other journey activities without having to include all the data in the entry source data extension.
References:https://help.salesforce.com/s/articleView?id=sf.mc_co_data_designer.htm&type=5
質問 # 49
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to .. customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in service Cloud.
NTO is unsure of whatis possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A. Use an ApExchange package to create a customized API integration between MarketingD. Cloud and Service Cloud
- B. Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case Service Cloud.
- C. Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud.
- D. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud Use an AppExchange package to create a new case in Service Cloud.
正解：B
解説：
Explanation
To capture customer feedback via email and create a new case in Service Cloud if a customer indicates they are unhappy with the service they have received, Northern Trail Outfitters should use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud. An Engagement Split is an activity that allows marketers to route contacts based on their engagement with email messages, such as opens or clicks. A Case Activity is an activity that allows marketers to create cases in Service Cloud based on contact attributes or journey data. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_engagement_split.htm&type=5https://help.salesforce.com
質問 # 50
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?
- A. Subscribers with a statusof 'Held' should be re-enabled by contacting support.
- B. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
- C. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
- D. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
正解：C
解説：
Explanation
To move subscribers who have a status of 'Held' back to 'Active', NTO should extract thosesubscribers using a tracking extract or a data extract activity in automation studio, then import those subscribers as 'Active' using an import activity or file transfer activity in automation studio or an import wizard in email studio. This process willoverwrite their status in all subscribers list and allow them to receive emails again. Contact Builder cannot mass update subscriber status in all subscribers list. Subscribers with a status of 'Held' cannot be re-enabled by contacting support unless thereis a technical issue on Marketing Cloud's side that caused them to be held incorrectly. A SQL query cannot change subscriber status in all subscribers list directly. References:
https://help.salesforce.com/articleView?id=sf.mc_es_held_status.htm&type=5https://help.salesforce.com/articleV
質問 # 51
A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. User device data is unavailable in Contact Builder for up to 24 hours.
- B. Existing users will create additional Contacts in Marketing Cloud.
- C. All mobile app users will create additional Contacts in Marketing Cloud.
- D. Newly registered users will create additional Contacts in Marketing Cloud.
正解：D
質問 # 52
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?
- A. They should have one SAP for transactional sends and another for commercial sends.
- B. They should have one dedicated IP address for every 100,000 messages send per month.
- C. They should send at least 250,000 messages per month to maintain their sender reputation.
- D. They should have a shared IP since their volume is under 500,000 messages per month.
正解：B
解説：
Explanation
To maintain a good sender reputation, Northern Trail Outfitters should have one dedicated IP address for every
100,000 messages send per month. This will help them avoid IP throttling and blacklisting issues. A shared IP address is not recommended for their volume, and having multiple SAPs for different types of sends is not necessary. They should also send consistently and avoid large spikes or drops in their sending volume.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_dedicated_ip_addresses.htm&type=5https://help.salesforc
質問 # 53
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