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質問 # 50
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?
- A. Prospects who have transitioned out of the funnel - with a recently closed deal.
- B. Prospects at the middle of the funnel - interacting with blog content only.
- C. Prospects at the top of the funnel - newly sourced from a tradeshow.
- D. Prospects at the bottom of the funnel - actively deciding between vendors.
正解：C
質問 # 51
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?
- A. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
- B. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
- C. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
- D. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
正解：C
質問 # 52
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers
- A. Email Templates
- B. User Notifications
- C. User Signatures
- D. Social Posts
- E. Dynamic Content
正解：A、C、E
質問 # 53
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?
- A. Configure Users > Send starred prospect activity alerts by owner
- B. Configure Users > Send daily visitor activity emails by state
- C. Configure Users > Send daily prospect activity emails by owner
- D. Configure Users > Send Salesforce Engage report emails by team
正解：B
質問 # 54
You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]
- A. Automation Rule
- B. Completion Action
- C. Segmentation Rule
- D. Dynamic List
正解：A
質問 # 55
Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities
- A. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition
- B. All
- C. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
- D. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
正解：C
質問 # 56
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?
- A. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
- B. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
- C. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
- D. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
正解：B
質問 # 57
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?
- A. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- B. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
- C. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days. - D. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
正解：B
質問 # 58
Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?
- A. True
- B. False
正解：A
質問 # 59
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?
- A. Use the Salesforce Mobile App "Send an Email" button.
- B. Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
- C. Use the Salesforce "Add to Nurture" button.
- D. Use the Salesforce Mobile App "Add to Nurture" button.
正解：C
質問 # 60
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?
- A. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
- B. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
- C. Enable Kiosk mode on the Marketing Cloud Account Engagement form
- D. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
正解：A
質問 # 61
Can Email Preference Center demand for logging in
- A. False
- B. True
正解：A
質問 # 62
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?
- A. Marketing Cloud Account Engagement Engagement Program
- B. Marketing Cloud Account Engagement Static List
- C. Salesforce Queue
- D. Marketing Cloud Account Engagement Marketing Campaign
- E. Marketing Cloud Account Engagement Automation Rule
正解：A、B、D
質問 # 63
When you go to View HTML code section at selected Form record you can only see the iframe tag
- A. True
- B. False
正解：A
質問 # 64
Which is true about Marketing Cloud Account Engagement Flile Hosting limits
- A. Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB
- B. Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB
- C. No limits at all
- D. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB
正解：D
質問 # 65
The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?
- A. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
- B. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
- C. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
- D. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
正解：C
質問 # 66
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?
- A. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
- B. Create a new Salesforce Connector for the Production org
- C. Unverified and delete the Salesforce connector for the Sandbox org
- D. Delete all data from the Sandbox org
- E. Rename the Salesforce connector for the Sandbox org
正解：A、B、C
質問 # 67
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers
- A. Make a suppression list for the program.
- B. Make a segmentation rule for the program.
- C. Make a repeating engagement program.
- D. Make a recipient list for the program.
正解：C、D
質問 # 68
"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?
- A. Send Engage emails to all prospect who are opted in.
- B. Send a list email to all prospects who are opted in.
- C. Send an automated operational email to all prospects.
- D. Send an operational email to all prospects.
正解：D
質問 # 69
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field
- A. Phone
- B. You can't do this
- C. Text
- D. Number
正解：C
質問 # 70
What is true about Dynamic Content? [Choose three answers]
- A. You can use dynamic content in subject lines
- B. You can base variations on Scoring Categories
- C. You can add up to 25 variations of content
- D. You can add dynamic content to web pages
正解：A、C、D
質問 # 71
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
- A. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
- B. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
- C. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
- D. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
正解：B
質問 # 72
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
- A. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program - B. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages
> put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email - C. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
- D. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
正解：D
質問 # 73
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