100%更新されたのはSalesforce Marketing-Cloud-Account-Engagement-Consultant限定版PDF問題集
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質問 # 105
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?
- A. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
- B. Configure the Salesforce custom object to relate to th< account, lead, or contact
- C. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
- D. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
正解：B
質問 # 106
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?
- A. . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"
- B. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
- C. Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
正解：A
質問 # 107
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?
- A. Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program
- B. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails
- C. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
- D. Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these
"Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership
正解：B
質問 # 108
Can Email Preference Center demand for logging in
- A. False
- B. True
正解：A
質問 # 109
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?
- A. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
- B. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
- C. Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
- D. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
正解：A
質問 # 110
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
- A. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
- B. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
- C. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
- D. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
正解：B
質問 # 111
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?
- A. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
- B. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template. - C. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
- D. Create both a landing page and form using the enhanced landing page experience.
正解：C
質問 # 112
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time
- A. False
- B. True
正解：A
質問 # 113
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?
- A. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
- B. Update your field mappings by going to Admin > Configure Fields
- C. Update your Salesforce connector user permissions
- D. Locate the relevant documentation and follow the steps to enable.
正解：A
質問 # 114
Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?
- A. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
- B. Create layout template and import HTML from the landing page URL
- C. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
- D. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page
正解：B
質問 # 115
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?
- A. Segment the best and most active contacts for initial email sends.
- B. Segment cold prospects with a low score to reengage for initial email sends.
- C. Segment prospects with free email service providers for initial email sends.
- D. Segment internal employees with high scores for initial email sends.
正解：D
質問 # 116
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?
- A. Create a completion action to assign to a group when the prospect reaches a score of 100.
- B. Create an automation rule to assign to a lead queue when the qualification criteria is met.
- C. Create an automation rule to assign to a group when the qualification criteria is met.
- D. Create a completion action to assign to a lead queue when a high-value form is submitted.
正解：C
質問 # 117
Can Marketing both Import and Export Prospects?
- A. True
- B. False
正解：A
質問 # 118
There is Custom Field Type in Marketing Cloud Account Engagement called Phone
- A. False
- B. True
正解：A
質問 # 119
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?
- A. Static or Dynamic list
- B. Test List
- C. Static List
- D. Dynamic List
正解：C
質問 # 120
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?
- A. Einstein Lead Score
- B. Marketing Cloud Account Engagement Grade field
- C. Marketing Cloud Account Engagement Score field
- D. Einstein Behavior Score
正解：D
解説：
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm&type=5
質問 # 121
Which one is Marketing Cloud Account Engagement Event Connector
- A. TheEvents
- B. Eventor
- C. EventMe
- D. Eventbrite
正解：D
質問 # 122
Which is true about Marketing Cloud Account Engagement API limits
- A. All editions have 10 000 API limit
- B. Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
- C. No limits at all
- D. Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
正解：B
質問 # 123
You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?
- A. Create a Marketing Cloud Account Engagement form and via completion actions submit the details to the community site.
- B. Create a Marketing Cloud Account Engagement form and via an automation rule submit the details to the community site.
- C. Create a website form that submits the details to the community site and integrate it with a Marketing Cloud Account Engagement form handler.
- D. Create a website form that integrates with a Marketing Cloud Account Engagement form handler, details are submitted to the community site using Marketing Cloud Account Engagement API.
正解：C
質問 # 124
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?
- A. ReCAPTCHA
- B. Kiosk/Data Entry Mode
- C. "Not you?" Link
- D. Progressive Profiling
正解：B
質問 # 125
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?
- A. Manually create and map custom fields in Marketing Cloud Account Engagement.
- B. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
- C. Enable custom field creation via the Salesforce Connector.
- D. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
正解：A
解説：
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_fields_create_custom_field.htm&type=5
質問 # 126
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?
- A. Campaign Influence and Marketing Data Sharing
- B. Connected Campaigns and Campaign Influence
- C. Connected Campaigns and Engagement Studio
- D. Salesforce User Sync and Campaign Influence
正解：B
質問 # 127
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?
- A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days. - B. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
- C. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- D. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
正解：B
質問 # 128
What is true about page actions? [Choose three answers]
- A. You cannot set the prospect's source campaign with page actions.
- B. It is possible to use URL wildcard by adding * to the end of the URL.
- C. You cannot use auto responder emails with page actions.
- D. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
正解：B、C、D
質問 # 129
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