最新の2023年10月 Salesforce Marketing-Cloud-Administrator問題集で更新された166問あります
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質問 # 40
A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?
- A. Content Builder Settings
- B. Campaign Settings
- C. Emails Studio Settings
- D. Account Settings
正解：A
解説：
Explanation
The Content Builder Settings under Setup allow the admin to create a default Header and Footer for emails.
These settings apply to emails created in Content Builder only. The other settings do not have an option to create a default Header and Footer for emails.
質問 # 41
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
- A. Apply the administrator and Marketing Cloud Administrator permission sets to user
- B. Reset al passwords to force new tokens
- C. Apply the Marketing Cloud for AppExchange User option as well
- D. Apply the appropriate user mappings in the CRM configuration
正解：A
解説：
Explanation
To correct the issue of not being designated as an integrated Marketing Cloud user, the admin should apply the administrator and Marketing Cloud Administrator permission sets to the user5. The administrator permission set grants the user access to all standard objects and settings in Sales Cloud, while the Marketing Cloud Administrator permission set grants the user access to Marketing Cloud Connect features and settings in Sales Cloud. These permission sets are required for completing the integration between Sales Cloud and Marketing Cloud. The other options are incorrect because:
* Apply the Marketing Cloud for AppExchange User option as well. This option will not correct the issue, as it only grants the user access to Marketing Cloud Connect features in Marketing Cloud, not in Sales Cloud. The user also needs access to Marketing Cloud Connect features in Sales Cloud to complete the integration5.
* Reset all passwords to force new tokens. This option will not correct the issue, as it only affects the authentication tokens for API users, not for integrated users. The user needs to be designated as an integrated user before they can use their credentials to log in to Marketing Cloud from Sales Cloud5.
* Apply the appropriate user mappings in the CRM configuration. This option will not correct the issue, as it only affects how users are mapped between Sales Cloud and Marketing Cloud based on their email addresses or usernames. The user needs to be designated as an integrated user before they can be mapped between the two systems5.
質問 # 42
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
- A. Parameter Manager
- B. Web and Mobile Analytics
- C. Personalization Builder
- D. Advertising Studio
正解：A
質問 # 43
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
- A. Only active email subscriber is counted.
- B. There are overlapping contacts in each of the channel
- C. Mobile subscribers are not counted as contacts.
- D. Synchronized contacts are only counted after sending
正解：B
解説：
Explanation
There are overlapping contacts in each of the channel is why the total contact count would be less than the total number of contacts from all data sources. Contacts are unique individuals who can be reached through one or more channels in Marketing Cloud, such as email, mobile, or social. Contacts are counted based on their Contact Key, which is a unique identifier for each contact. If a contact has multiple channels associated with them, such as email and mobile, they are only counted once in the total contact count. Therefore, if there are overlapping contacts in each of the channel, the total contact count would be less than the sum of contacts from all data sources
質問 # 44
To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?
- A. Configure the Enterprise wide default retention to one year
- B. Apply a row based retention to each data extension as it is created, set to 12 months
- C. Configure the business unit data retention setting to 12 months
- D. Set inactive date to be automatically cleared after one year, but is recoverable
正解：B
質問 # 45
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
- A. The DM administrator Profile is required to access Distributed Marketing.
- B. Default options can be set up for the greeting in the email.
- C. Business users can select any email at the time of sending.
- D. A journey can be connected to one or more Campaigns.
- E. Messages can be sent to Contacts, Leads, and Person Accounts.
正解：B、D、E
解説：
Explanation
When setting up Distributed Marketing, the admin should consider the following:
* Default options can be set up for the greeting in the email2. This allows the admin to define how the email will address the recipient, such as by first name, last name, or salutation2.
* A journey can be connected to one or more Campaigns2. This allows the admin to associate a journey with a Salesforce object, such as an opportunity or a case, and trigger personalized messages based on the Campaign status2.
* Messages can be sent to Contacts, Leads, and Person Accounts2. These are the supported recipient types for Distributed Marketing messages2. The other options are incorrect because:
* Business users cannot select any email at the time of sending2. They can only select from the pre-approved emails that are configured by the admin in Marketing Cloud2.
* The DM administrator Profile is not required to access Distributed Marketing2. The admin can use any Profile that has the appropriate permissions and settings for Distributed Marketing
質問 # 46
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?
- A. Configure the Enterprise-wide default retention to one year
- B. Apply a Row Based Retention to each data extension as it is created, set to 12 months
- C. Configure the business unit data retention setting to 12 months
- D. Set inactive data to be automatically cleared after one year, but is recoverable
正解：B
解説：
Explanation
Apply a Row Based Retention to each data extension as it is created, set to 12 months is the action that should be taken. Row Based Retention is a setting that allows marketers to specify how long records in a data extension should be retained based on their creation or modification date. By applying a Row Based Retention of 12 months to each data extension, any inactive data that is older than 12 months will be automatically deleted from the data extension
質問 # 47
A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?
- A. Search for the individual user, select their name and click Edit Business Units.
- B. Search for the individual user, select their name, and click Manage Business Units.
- C. Give permissions to users at top-level account to assign their own business units.
- D. Re-import the users to update their assigned business units
正解：B
解説：
Explanation
To assign users to the business units, the admin should search for the individual user, select their name, and click Manage Business Units. This will allow the admin to select which business units the user can access and what role they have in each business unit. The Edit Business Units option is not available for users
質問 # 48
Where would a Marketing Cloud admin view all verified email addresses?
- A. Identity Verification Log
- B. Reply Mail Management
- C. Sender Profiles
- D. From Address Management
正解：D
解説：
Explanation
From Address Management is where a Marketing Cloud admin can view all verified email addresses. This feature allows you to manage sender authentication for your email sends by verifying your from addresses and domains.
質問 # 49
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?
- A. Send Logging
- B. Publication Lists
- C. Profile Center
- D. Subscriber Keys
正解：B
解説：
Explanation
Publication lists are the feature that should be utilized to make this happen. Publication lists are used to manage subscribers' preferences for different types of communications, such as newsletters, promotions, or alerts. The built-in subscription center allows subscribers to opt-in or opt-out of publication lists, as well as the master list
質問 # 50
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
- A. Analytics Builder > Reports > Email Send Report
- B. Email Studio > Email > Tracking > Sends
- C. Studio > Email > Subscribers > All Subscribers
- D. Contact Builder > All Contacts > Email
正解：A
質問 # 51
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
- A. Installed Packages
- B. Security Settings
- C. Data Management
- D. Salesforce Integration
正解：A
解説：
Explanation
Installed Packages is where their Marketing Cloud admin should set up permissions to allow REST authentication. Installed Packages are containers that hold API integrations, components, and permissions in Marketing Cloud. To use the REST API for an external application, the admin needs to create an installed package and configure the API integration settings, such as authentication method, scope, and redirect URI. The admin also needs to assign permissions to the installed package to grant access to specific Marketing Cloud features and data
質問 # 52
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?
- A. Add/Update
- B. Update Only
- C. Overwrite
- D. Add Only
正解：A
質問 # 53
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
- A. Make sure the filename has a date stamp to avoid duplication
- B. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
- C. Use the exact filename used for the trigger in the import File Activity
- D. Make sure the file is placed on the correct subfolder within the SFTP
正解：B
質問 # 54
A large retail company has selected Marketing Cloud and has asked to befully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- B. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- C. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- D. IP ramp -up is important to establish a positive sender reputation.
正解：C、D
質問 # 55
A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers
- A. Change Character Encoding to UTF-8
- B. Change Column Delimiter to
- C. Change Format to xml
- D. Select Unicode Output
正解：A、D
解説：
Explanation
Change Character Encoding to UTF-8 and Select Unicode Output are two settings that could solve this issue.
Character Encoding is a setting that determines how characters are encoded and decoded when importing or exporting data in Marketing Cloud. UTF-8 is a type of character encoding that supports all characters in the Unicode standard, including accented characters. Unicode Output is a setting that enables the output file to be encoded in UTF-8 format when exporting data from Marketing Cloud. By changing Character Encoding to UTF-8 and selecting Unicode Output, the admin can ensure that accented characters are displayed correctly in the extracted file.
質問 # 56
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?
- A. Publication List
- B. Group
- C. Data Extension
- D. List
正解：C
解説：
Explanation
To send a promotional email to one million subscribers, NTO should use a data extension as their data structure. A data extension is a table that stores subscriber data in Marketing Cloud. A data extension can store up to 30 million records per data extension and up to 100 million records per account2. A data extension can also support advanced segmentation, personalization, and reporting features for email sends
質問 # 57
A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?
- A. Deselect 'Enable Username and Password for Web Services'
- B. Select 'Enable Audit Trail Data Collection'
- C. Select 'Identity Verification'
- D. Deselect 'Exclude API Users From Password Expiration'
正解：A
質問 # 58
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
- A. Run Once schedule type
- B. Winner evaluation
- C. Data Extension entry source
- D. Journey re-entry settings
正解：A、B
解説：
Explanation
Run Once schedule type and Winner evaluation are two settings that should be selected before the admin can configure the Holdback percentage. Path Optimizer is a feature that allows marketers to test different paths in a journey and select a winner based on a specific metric. To use Path Optimizer, the admin needs to select a schedule type of Run Once, which means the journey will run only once for a single batch of contacts. The admin also needs to select a winner evaluation, which determines how long the test will run and how the winner will be chosen. After selecting these settings, the admin can configure the Holdback percentage, which is the percentage of contacts that will not enter any path until a winner is selected
質問 # 59
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. NTO requires SSL certificate configurations for Content Builder and Portfolio images
- B. A new sender profile needs to be leveraged for sending transactional emails
- C. Multiple brand logos must be accommodated in an email header
- D. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
正解：D
解説：
Explanation
The admin should create separate business units for each of NTO's brands when brand-specific private domains need to be leveraged when wrapping images and links in email campaigns. A private domain is a domain name that NTO owns and uses for their email sends, such as email.nto.com. A private domain can be used to wrap images and links in emails to improve deliverability and branding. However, a private domain can only be associated with one business unit in Marketing Cloud, so NTO needs to create separate business units for each brand that requires a different private domain2. The other options are incorrect because:
* NTO requires SSL certificate configurations for Content Builder and Portfolio images. This is not a reason to create separate business units for each brand, as SSL certificate configurations can be applied
* at the account level or the business unit level. SSL certificates are used to secure the connection between NTO's web server and their subscribers' browsers, and can be applied to Content Builder or Portfolio images to ensure they are delivered over HTTPS3.
* Multiple brand logos must be accommodated in an email header. This is not a reason to create separate business units for each brand, as multiple brand logos can be accommodated in an email header using dynamic content or AMPscript. Dynamic content or AMPscript are features that allow NTO to display different content in their emails based on subscriber attributes or data extension fields4.
* A new sender profile needs to be leveraged for sending transactional emails. This is not a reason to create separate business units for each brand, as a new sender profile can be created and leveraged within the same business unit. A sender profile is a configuration that defines the sender information for an email, such as the from name, from address, reply address, and sender classification5.
質問 # 60
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