2023年最新の更新のSalesforce Marketersが有効なMarketing-Cloud-Administrator問題集を無料提供しています
最新のPassTest Marketing-Cloud-AdministratorPDF問題集をダウンロードしちゃおう：https://www.passtest.jp/Salesforce/Marketing-Cloud-Administrator-shiken.html（166問題と解答)
Marketing Cloud Administrator Examは、カスタマーデータの管理、マーケティング自動化ワークフローの作成、Marketing Cloudツールを活用して優れたカスタマーエクスペリエンスを作成するための専門知識を開発したいと考えているマーケター、プロダクトマネージャー、営業担当者、およびシステム管理者に適しています。マーケティングスキルを広げ、組織内で複雑なマーケティング課題を処理する能力を証明し、Marketing Cloudに関する知識を検証するためには、Salesforce Certified Marketing Cloud Administrator Examは検討する価値があります。
質問 # 59
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
- A. Email Form Content Block
- B. Dynamic Content Block
- C. CloudPage forms Content Block
- D. Reference Content Block
正解：A
質問 # 60
Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized Cloud Pages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?
- A. Purchase a new SAP for de-special.ntmarketing.com
- B. CloudPages must use pages.ntmarketing.com
- C. CloudPages must use the SAP domain
- D. Purchase a new private Domain for use in CloudPages
正解：D
解説：
Explanation
Purchasing a new private domain for use in CloudPages allows the admin to use a customized domain name for CloudPages, such as de-special.ntomarketing.com. This domain can be different from the SAP domain, which is used for email branding and deliverability. The other options are not feasible or correct.
質問 # 61
Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?
- A. Google Analytics 360
- B. Conversion Tracking
- C. Collect Tracking code
- D. Web & Mobile Analytics
正解：C
解説：
Explanation
The Collect Tracking code is a JavaScript code that is added to a website to capture and send user behavior data to Marketing Cloud. This data is stored in data extensions and can be used for Einstein Recommendations1
質問 # 62
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. Field Level Encryption
- B. IP Whitelisting
- C. Single Sign on Authentication
- D. Advanced Audit Trail
正解：B
解説：
Explanation
To assist in reducing threats from malicious API attacks, NTO should enable IP Whitelisting3. IP Whitelisting is a security feature that allows NTO to specify a list of trusted IP addresses that can access Marketing Cloud via API. Any API requests from IP addresses that are not on the whitelist will be rejected. This way, NTO can prevent unauthorized or malicious API access to their Marketing Cloud account. The other options are incorrect because:
Field Level Encryption. This is a security feature that encrypts specific fields in data extensions using encryption keys managed by NTO. However, this feature does not prevent malicious API attacks; it only protects data at rest in Marketing Cloud from unauthorized access.
Advanced Audit Trail. This is a security feature that tracks and logs user activity and changes within Marketing Cloud. However, this feature does not prevent malicious API attacks; it only provides visibility and accountability for user actions in Marketing Cloud.
Single Sign on Authentication. This is a security feature that allows users to log in to Marketing Cloud using their credentials from an external identity provider. However, this feature does not prevent malicious API attacks; it only simplifies and standardizes user authentication for Marketing Cloud.
質問 # 63
A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?
- A. Tokenized Sending
- B. Distributed Marketing Sends.
- C. List Sending
- D. Field Level Encryption.
正解：A
質問 # 64
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?
- A. Query the Bounce Data View
- B. Query the Send Log
- C. Run an Account Send Summary Report
- D. Run a Bounce Email Report
正解：A
解説：
Explanation
To create a suppression list for hard-bounced email addresses, the Marketing Cloud admin should query the Bounce Data View. The Bounce Data View is a system data view that stores information about bounced emails, such as the subscriber key, email address, bounce category, bounce type, and bounce reason. The admin can use SQL queries to filter the records in the Bounce Data View based on the bounce category or type and create a suppression list from the results. The other options are incorrect because:
* Run a Bounce Email Report. This is a standard report that shows the number and percentage of bounced emails by category and type for a specific time period or email job. However, this report does not provide the details of the bounced email addresses, which are needed to create a suppression list.
* Query the Send Log. The Send Log is a custom data extension that stores information about sent emails, such as the subscriber key, email name, subject line, send date, and any additional attributes. However, this data extension does not store information about bounced emails, which are needed to create a suppression list.
* Run an Account Send Summary Report. This is a standard report that shows the summary of email sends across an account or a business unit for a specific time period. However, this report does not provide the details of the bounced email addresses, which are needed to create a suppression list.
質問 # 65
Which three options determine when a contact could enter a journey?
Choose 3 answers.
- A. Re-entry by date
- B. Re-entry at any time
- C. Re-entry only after exiting
- D. No re-entry
- E. Re-entry by attribute
正解：B、C、D
解説：
Explanation
Re-entry at any time, no re-entry, and re-entry only after exiting are the options that determine when a contact could enter a journey. These options are available in the journey settings and control how often a contact can enter the same journey based on their previous entry or exit status. Re-entry by attribute and re-entry by date are not valid options for journey re-entry.
質問 # 66
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
- A. Make sure the file is placed on the correct subfolder within the SFTP
- B. Make sure the filename has a date stamp to avoid duplication
- C. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
- D. Use the exact filename used for the trigger in the import File Activity
正解：C
解説：
Explanation
When using a filename pattern for a File Drop Automation trigger, the import File Activity should use
%%FILENAME_FROM_TRIGGER%% as the file name. This ensures that the import activity will use the same file name as the trigger, regardless of the date stamp or other variations
質問 # 67
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers
- A. Change impacts all users
- B. Best practice suggests a 20-minute timeout setting
- C. Frustration of users upon timeouts
- D. Typical length of time users spend in Marketing Cloud
- E. Security risk of unauthorized users for longer timeout settings
正解：A、B、E
質問 # 68
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?
- A. Configure the "Event Notification Service" in Setup with their Email Address
- B. Add their Email Address in the Query Activity Notifications Field
- C. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
- D. Install the Marketing Cloud App on phone to receive Push Messages
正解：C
解説：
Explanation
To ensure a notification is received when the query fails, the admin should add their email address in the automation "Runtime Error or Skipped Run Notification Settings". This setting allows the admin to specify an email address or a data extension to receive notifications when an automation encounters a runtime error or a skipped run. A runtime error occurs when an activity within an automation fails to execute, such as a query that has invalid syntax or references a non-existent data extension. A skipped run occurs when an automation is scheduled to run but does not run because the previous run is still in progress. The other options are incorrect because:
* Install the Marketing Cloud App on phone to receive Push Messages. This option will not ensure a notification is received when the query fails, as the Marketing Cloud App does not support push notifications for automation errors or skipped runs. The Marketing Cloud App only supports push notifications for Journey Builder entry events and email sends.
* Add their Email Address in the Query Activity Notifications Field. This option will not ensure a notification is received when the query fails, as the Query Activity Notifications Field only sends notifications when the query completes successfully. The notifications include information such as the number of records processed, added, updated, skipped, or failed.
* Configure the "Event Notification Service" in Setup with their Email Address. This option will not ensure a notification is received when the query fails, as the Event Notification Service is a feature that allows external systems to subscribe to events that occur in Marketing Cloud, such as email sends, opens, clicks, bounces, and unsubscribes. The Event Notification Service does not support events related to automation errors or skipped runs.
質問 # 69
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers
- A. Length of time needed to pause sending is greater than one month
- B. All of NTO's accounts should be on the same stack
- C. Send volume is large enough to maintain a positive or neutral reputation
- D. Pre-warmed IP address can be purchased from Salesforce
正解：B、C
質問 # 70
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?
- A. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
- B. Profile/Preference centers are automatically created for each business unit connected through Multi-org
- C. Multi org does not support the standard profile preference center for the business units.
- D. Branding for each business units' profile centers will be inherited from the default business unit setup.
正解：C
質問 # 71
While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.
What action should correct the issue?
- A. Apply the appropriate user mappings in the CRM configuration.
- B. Apply the Administrator and Marketing Cloud Administrator permission sets to user.
- C. Apply the marketing Cloud for AppExchange User option as well
- D. Reset all user passwords to force new tokens
正解：B
解説：
Explanation
To correct the issue of insufficient user permissions, the admin should apply the Administrator and Marketing Cloud Administrator permission sets to the user. These permission sets grant access to the Marketing Cloud tab in Sales Cloud and allow the user to complete the integration. The Marketing Cloud for AppExchange Admin option is not enough to grant access to the Marketing Cloud tab
質問 # 72
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
- A. Add [PREVIEW] to the subject line validation list
- B. Use Proof instead of [PREVIEW]
- C. Require several campaign approvals
- D. Wrap the subject line with AMP script
正解：D
解説：
Explanation
The best way to prevent the prefix [PREVIEW] from deploying in live sends is to wrap the subject line with AMP script that checks if the send is a test send or a live send. For example:
%%[
IF _IsTestSend == true THEN
SET @subject = "[PREVIEW] " + @subject
ENDIF
]%%
Using Proof instead of [PREVIEW] does not solve the problem, as it still shows up in live sends. Adding
[PREVIEW] to the subject line validation list does not prevent it from deploying, but rather prevents any email with [PREVIEW] in the subject line from being saved. Requiring several campaign approvals does not guarantee that the prefix will be removed before sending.
質問 # 73
Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.
Which policies could the Marketing Cloud admin configure in Setup7
- A. Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions
- B. Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions
- C. Maximum Password Length, PasswordComplexity, Unique Password, Expiration Period
- D. Minimum Password Length, Password Complexity, Password History, Expiration Period
正解：D
解説：
Explanation
Configure the business unit data retention setting to 12 months is the policy that the Marketing Cloud admin could configure in Setup. Business unit data retention setting is a setting that allows marketers to specify how long records in data extensions should be retained at the business unit level. By configuring the business unit data retention setting to 12 months, any inactive data that is older than 12 months will be automatically deleted from the data extensions in that business unit2
質問 # 74
Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
- A. The data extension is linked using the Contact Key
- B. The data extension contains a Salesforce ID
- C. The Data extension is marked as Sendable and Testable
- D. Thedata extension is marked as Sendable
正解：D
質問 # 75
A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
- A. Edit permissions and Grant permissions to Send
- B. Edit permissions and deselect Deny for Email Sending!
- C. Add the Role Marketing Cloud Channel Manager
- D. Remove the Marketing Cloud Viewer Role
正解：A
質問 # 76
Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?
- A. Primary key
- B. Unique Contact email address
- C. Unique Contact Identifier
- D. Subscriber ID
正解：A
質問 # 77
Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the Mobile Push and Email channels are used within the same account?
- A. Strategically control the Contact Key values and tie records together across channels using this key.
- B. Strategically control the Contact Key values in email, but let Marketing Cloud automatically tie records as needed from Mobile Push.
- C. Use a third-party system to identify and delete duplicate Contact Keys.
- D. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
正解：A
解説：
Explanation
The best way to prevent duplicate records in Marketing Cloud is to strategically control the Contact Key values and tie records together across channels using this key. The Contact Key is a unique identifier for each contact in Marketing Cloud, and it can be set by the admin or automatically generated by Marketing Cloud. If the same Contact Key is used for a contact in both email and mobile push channels, then the contact will be unified and not duplicated.
質問 # 78
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