[2024年06月24日]Marketing-Cloud-Administratorサンプルには正確で更新された問題
Marketing-Cloud-Administrator試験情報と無料練習テスト
Salesforce Certified Marketing Cloud Administratorを取得するためには、候補者はメールマーケティング、マーケティングオートメーション、およびデータ管理についての堅固な理解が必要です。また、Salesforce Marketing Cloudプラットフォームでの作業経験があり、そのさまざまなツールや機能に精通している必要があります。試験は、メールマーケティングのベストプラクティス、データセグメンテーションとターゲティング、自動化ワークフロー、レポートと分析、および他のSalesforce製品とのMarketing Cloudの統合など、さまざまなトピックをカバーしています。Marketing-Cloud-Administrator試験に合格すると、Salesforce Marketing Cloudプラットフォームを管理および最適化するスキルを持つ認定プロフェッショナルとして認められます。
Salesforce Marketing Cloudは、電子メール、ソーシャルメディア、モバイル、Webなどの複数のチャネルでビジネスが顧客と関わることを可能にする一連のデジタルマーケティングツールを提供する強力なプラットフォームです。 Salesforce Marketing Cloud Administratorは、プラットフォームの管理と維持を担当して、最適なパフォーマンスと利用を確保します。認定試験では、これらのタスクを実行する候補者の能力をテストし、プラットフォームを使用する能力を示します。
質問 # 17
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
- A. Preference Center link and physical mailing address
- B. Business name and physical mailing address
- C. Business name and a link to the business website
- D. Preference Center link and a link to the business website
正解：A
質問 # 18
What storage model should be used if a subscriber has more than one value for an attribute?
- A. Lists
- B. Profile Attribute
- C. Data Extensions
- D. Publication Lists
正解：C
質問 # 19
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. NTO requires SSL certificate configurations for Content Builder and Portfolio images
- B. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
- C. A new sender profile needs to be leveraged for sending transactional emails
- D. Multiple brand logos must be accommodated in an email header
正解：B
解説：
Explanation
The admin should create separate business units for each of NTO's brands when brand-specific private domains need to be leveraged when wrapping images and links in email campaigns. A private domain is a domain name that NTO owns and uses for their email sends, such as email.nto.com. A private domain can be used to wrap images and links in emails to improve deliverability and branding. However, a private domain can only be associated with one business unit in Marketing Cloud, so NTO needs to create separate business units for each brand that requires a different private domain2. The other options are incorrect because:
NTO requires SSL certificate configurations for Content Builder and Portfolio images. This is not a reason to create separate business units for each brand, as SSL certificate configurations can be applied at the account level or the business unit level. SSL certificates are used to secure the connection between NTO's web server and their subscribers' browsers, and can be applied to Content Builder or Portfolio images to ensure they are delivered over HTTPS3.
Multiple brand logos must be accommodated in an email header. This is not a reason to create separate business units for each brand, as multiple brand logos can be accommodated in an email header using dynamic content or AMPscript. Dynamic content or AMPscript are features that allow NTO to display different content in their emails based on subscriber attributes or data extension fields4.
A new sender profile needs to be leveraged for sending transactional emails. This is not a reason to create separate business units for each brand, as a new sender profile can be created and leveraged within the same business unit. A sender profile is a configuration that defines the sender information for an email, such as the from name, from address, reply address, and sender classification5.
質問 # 20
When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?
- A. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
- B. Data in data extensions corresponding to the customer
- C. The user Is getting deleted from the AN Subscribers list
- D. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
正解：D
解説：
Explanation
Business unit unsubscribe setting causes an Enterprise level unsubscribe is what could explain this behavior.
Business unit unsubscribe setting is a setting that determines how unsubscribes are handled across different business units in an account. If this setting is enabled, when a subscriber unsubscribes from an email sent from one business unit, they will also be unsubscribed from all other business units in the account. This is also known as an Enterprise level unsubscribe
質問 # 21
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose
2 answers
- A. Open and click activity are tracked in either version.
- B. An auto-generated text version will be sent with your HTML email.
- C. The email will avoid detection by various SPAM filters.
- D. A custom text version will be sent with your HTML email.
正解：A、B
解説：
Explanation
When "Send as Multipart MIME" is selected during the send process, an auto-generated text version will be sent with the HTML email and open and click activity will be tracked in either version. This option helps to ensure that subscribers can view the email regardless of their email client or device preferences
質問 # 22
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
- A. Web Analytics Connector
- B. Cloud Pages
- C. Content Builder
- D. Data Designer
正解：B
質問 # 23
A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?
- A. Tokenized Sending
- B. List Sending
- C. Distributed Marketing Sends.
- D. Field Level Encryption.
正解：A
解説：
Explanation
To avoid storing sensitive data in the cloud, the admin should use Tokenized Sending. This feature allows Marketing Cloud to send emails without storing sensitive data such as credit card numbers or social security numbers. Instead, Marketing Cloud uses tokens that are replaced with actual data at send time by an external system.
質問 # 24
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
- A. Mobile Connect
- B. Smart Capture
- C. Profile Center
- D. Content Builder
正解：B
解説：
Explanation
Smart Capture is the feature that should be used to create a survey form. Smart Capture is a feature that allows marketers to create and insert forms within landing pages or emails, such as surveys, polls, or feedback requests. Smart Capture can be customized with different fields, labels, buttons, and actions. Smart Capture can capture subscriber responses and store them in a data extension or update existing records in Marketing Cloud.
質問 # 25
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- B. Create a user-initiated message to logged-in customers to send once the website is restored.
- C. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
- D. Create and send an apology email that includes a discount for a future purchase to all customers
正解：C
解説：
Explanation
Importing a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder is the best action to take. This way, NTO can leverage the existing journey logic and content to send personalized emails to the customers who had their shopping sessions disrupted. The emails can include the items they left in their cart and a link to resume their shopping. Creating a user-initiated message or an apology email are not as effective as using Journey Builder, which allows creating more engaging and relevant customer experiences. Doing nothing is not a good option, as it may result in losing potential sales and customer loyalty.
質問 # 26
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
- A. Marketing Cloud Regional or Local Administrator
- B. Marketing Cloud Channel Manager
- C. Marketing Cloud Email Marketing Manager
- D. Marketing Cloud Administrator
正解：A、C
解説：
Explanation
Marketing Cloud Email Marketing Manager and Marketing Cloud Regional or Local Administrator are two roles, custom or standard, that could be assigned to this user to meet the requirement. Marketing Cloud Email Marketing Manager is a standard role that grants access to Email Studio and its features, such as creating and sending emails, managing subscribers, and tracking email performance. Marketing Cloud Regional or Local Administrator is a custom role that grants access to all business units within a specific region or location, such as North America
質問 # 27
A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?
- A. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
- B. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
- C. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
正解：B
解説：
Explanation
To create and schedule a weekly report with high-level metrics, the Marketing Cloud admin should use Analytics Builder. Analytics Builder allows users to create, view, and share reports and dashboards. The Account Send Summary report shows how many emails were sent in a given time period
質問 # 28
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
- A. Web Analytics Connector
- B. Cloud Pages
- C. Content Builder
- D. Data Designer
正解：B、C
解説：
Explanation
Cloud Pages and Content Builder are two Marketing Cloud features that will support this effort. Cloud Pages are web pages that can be created and hosted in Marketing Cloud and can be used to collect transactional data from customers. Content Builder is a tool that allows marketers to create, manage, and deliver content for emails, landing pages, mobile messages, and more
質問 # 29
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- B. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- C. IP ramp -up is important to establish a positive sender reputation.
- D. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
正解：B、C
解説：
Explanation
IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers and IP ramp-up is important to establish a positive sender reputation. These responses articulate proper IP warming, which is the process of gradually increasing email volume from a new or unused IP address to build trust and credibility with Internet Service Providers (ISPs)
質問 # 30
Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Email Send Report
- B. Email Performance Over Time Report
- C. Account Send Summary Report
- D. Campaign Email Tracking Report
正解：C
解説：
Explanation
Account Send Summary Report is the email report that NTO's Marketing Analyst should pull from Marketing Cloud to get this information. Account Send Summary Report provides a summary of email metrics for all business units in an account or for a specific business unit. The report includes the number of sends, delivery rate, overall bounce rate, block bounce rate, open rate, click rate, complaint rate, and unsubscribe rate for each email campaign
質問 # 31
A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?
- A. Segment by domain to limit number of sends to each email provider
- B. Segment by geographic region as after-hours sends will be marked as spam
- C. Segment subscribers with soft bounces in their own dedicated send
- D. Segment to those recipients receiving text email versions first
正解：A
解説：
Explanation
Segment by domain to limit number of sends to each email provider is the option for segmentation that aligns with the IP Warming process. IP Warming is the process of gradually increasing email volume from a new or unused IP address to build trust and credibility with Internet Service Providers (ISPs). Segmenting by domain means dividing the email list into smaller groups based on the email domain, such as gmail.com or yahoo.com.
By segmenting by domain, marketers can limit the number of sends to each email provider and avoid being flagged as spam or blocked by the ISPs.
質問 # 32
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Salesforce Marketing-Cloud-Ministrator試験は、90分以内に完了する必要がある60の複数選択質問で構成されています。このテストはコンピューターベースであり、テストセンターまたはリモートで撮影できます。認定を取得するには、65％以上の合格スコアが必要です。認定は2年間有効であり、その後、個人は、認定ステータスを維持するために試験を再試行する必要があります。 Salesforce認定のマーケティングクラウド管理者認定を達成することは、マーケティングクラウド管理における個人の専門知識を示しており、この分野でのキャリアの機会を追求する上で貴重な資産となる可能性があります。
合格させるSalesforce Marketing-Cloud-Administratorプレミアムお試しセットテストエンジンPDFで無料問題集セット：https://www.passtest.jp/Salesforce/Marketing-Cloud-Administrator-shiken.html
2024年最新の実際に出るMarketing-Cloud-Administrator問題集テストエンジン試験問題はここにある：https://drive.google.com/open?id=1nn6b01ShfJ2aYtZQ6qUHaFcgifHHWNQs