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  • [2024年06月] 練習で合格させる問題学習ガイドは Marketing-Cloud-Consultant 試験問題集 [Q23-Q48]

[2024年06月] 練習で合格させる問題学習ガイドは Marketing-Cloud-Consultant 試験問題集 [Q23-Q48]

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[2024年06月] 問題集練習試験問題学習ガイドはMarketing-Cloud-Consultant試験合格させます

Marketing-Cloud-Consultant問題集には練習試験問題解答


Salesforce Certified Marketing Cloud Consultant Certification Examは、60の複数選択の質問で構成されており、候補者は試験を完了するために105分を与えられます。試験はコンピューターベースの形式で管理され、現場またはリモートで撮影できます。この試験は、Salesforce Marketing Cloudの知識を現実世界のシナリオと課題に適用する候補者の能力をテストするように設計されています。候補者は、試験に合格し、認定を取得するために少なくとも68％を獲得する必要があります。

 

質問 # 23
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged. The database uses an
"Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers

  • A. Will the company need a custom preference center?
  • B. How will Marketing Cloud and the database sync up?
  • C. What will be used as the Subscriber Key?
  • D. Will new users have an "Email ID"?
  • E. What publication lists will be used?

正解：B、C、D


質問 # 24
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

  • A. AMPscript
  • B. SQL
  • C. HTML
  • D. CSS

正解：A


質問 # 25
A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers

  • A. _Subscribers
  • B. _Complaint
  • C. _BusinessUnitUnsubscribes
  • D. _Unsubscribe

正解：A、C

解説：
Explanation
The _Subscribers data view contains information about each subscriber in an account, such as subscriber key, email address, status, and business unit ID. The _BusinessUnitUnsubscribes data view contains information about each unsubscribe event for each subscriber in a business unit, such as subscriber key, business unit ID, and unsubscribe date. By using these two data views, the data team can find subscribers in their Marketing Cloud account and their unsubscribe data for child business units. References:
https://help.salesforce.com/articleView?id=sf.mc_as_data_view_subscribers.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_as_data_view_businessunitunsubscribes.htm&type=5


質問 # 26
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

  • A. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
  • B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
  • C. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
  • D. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

正解：D

解説：
Transactional email send with the event notification service response can be used to send password reset emails and get real-time feedback on the delivery status. If the email is not sent, an API call can be triggered to send an SMS message instead. References:
https://help.salesforce.com/articleView?id=sf.mc_es_event_notification_service.htm&type=5https://developer.sa


質問 # 27
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their accounts Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customers' requirements, which method should be used to automate their monthly promotional email?

  • A. Create a scheduled monthly automation that includes an import activity and triggered send.
  • B. Create a triggered automation that includes an import activity and triggered send.
  • C. Create a scheduled daily automation that includes an import activity and user-initiated send.
  • D. Create a triggered automation that includes an import activity and user-initiated send.

正解：D

解説：
Since Time is not fixed, its triggered Automation and User Initiated. Triggered send is used for transactional message.


質問 # 28
Which two statements about a database of record are correct? (Choose two.)

  • A. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
  • B. It is a system in which a subscriber's status is maintained.
  • C. It is a centralized storage repository of data about objects or people.
  • D. It is any database containing subscriber data.

正解：B、C


質問 # 29
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which three settings should be confirmed? (Choose three.)

  • A. The RMM setting 'Unsubscribe Manual Requests' is set to YES.
  • B. An email address was provided as the Routing Address for Remaining Replies.
  • C. Reply Mail Management (RMM) is configured for the customer's account.
  • D. The subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
  • E. The RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.

正解：A、B、C


質問 # 30
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?

  • A. Data View Export with every send
  • B. Event Notification Service
  • C. Data Retrieves on the Send Object
  • D. Platform Events API

正解：C


質問 # 31
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?

  • A. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
  • B. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one >
    Query Activity for file two > Data Extension Entry
  • C. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
  • D. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

正解：B


質問 # 32
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?

  • A. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
  • B. Create and send to a sendable data extension containing those needed fields using a query activity.
  • C. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
  • D. Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.

正解：A


質問 # 33
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?

  • A. One parent BU and one child BU
  • B. One parent BU and two child BUs with their own Sender Authentication Packages.
  • C. One parent BU and three child BUs with their own Sender Authentication Packages.
  • D. One parent BU with three additional private domains.

正解：C

解説：
Explanation
To recommend a scalable business unit hierarchy for Northern Trail Outfitters and its three subsidiaries, the consultant should suggest one parent BU and three child BUs with their own Sender Authentication Packages.
This will allow each subsidiary business to have their own branding, content, and subscribers, as well as access to aggregate reporting and shared subscribers from the parent BU. Each child BU should have its own Sender Authentication Package to authenticate its email sends with its own domain and branding. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_business_unit_setup.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5


質問 # 34
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?

  • A. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
  • B. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
  • C. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
  • D. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data

正解：A


質問 # 35
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience.
They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?

  • A. Use Einstein Segment Recommendations
  • B. Use the Import Wizard in Automation Studio
  • C. Use an import activity to import a file from the SFTP
  • D. Use a query activity to populate the auto-suppression

正解：D

解説：
Using an import activity to import a file from the SFTP can be used to maintain an auto-suppression list. An import activity allows users to import data from a file on the Marketing Cloud FTP into a data extension or list. An auto-suppression list is a type of exclusion list that prevents subscribers from receiving certain types of messages based on criteria such as email address, subscriber key, or domain. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_file_activity.htm&type=5https://help.salesforce.co


質問 # 36
Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?

  • A. Create one or more additional business units for testing.
  • B. Use Subscriber Filter per business unit to filter production from test data.
  • C. Implement two separate Marketing Cloud instances.
  • D. Ensure test sends are done from data extensions with attribute 'Is Testing1.

正解：C


質問 # 37
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 a.m. and needs an alert if the file is NOT present on time. The file needs to be:
*Imported iota a staging data extension.
*Separated into two different data extensions.
Which automation should meet these requirements?

  • A. File Drop Starting Source: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
  • B. Scheduled Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
  • C. File Drop Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
  • D. Scheduled Starting Source: Data Extract > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

正解：C


質問 # 38
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?

  • A. One-to- Many Relationship to the Contact Record.
  • B. Supplemental data for an interaction in Journey Builder.
  • C. Database of record other than All Subscribers.
  • D. Data for both Email and MobileConnect sends.

正解：C


質問 # 39
What are two ways Contact builder can alter the data in Data Extensions? (Choose two.)

  • A. Extract Data
  • B. Clear Records
  • C. Add Single Record

正解：B、C

解説：
Explanation/Reference:


質問 # 40
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Order when they are either create update with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they noticed it does not injected customers when their status is updated.
What could be causing this?

  • A. The associated Contact should be updated to be injected.
  • B. Orders should be set up to allow injection upon update in Connect Configuration
  • C. Synchronized Data Sources poll changes every 15 minutes at the quickest.
  • D. Orders are not being updated from not meeting criteria to meeting criteria

正解：D

解説：
The reason why the Journey does not inject customers when their order status is updated is that orders are not being updated from not meeting criteria to meeting criteria. A Salesforce Data Entry Source only injects records into a journey when they change from not meeting the entry criteria to meeting the entry criteria. For example, if the entry criteria is order status equals New, then only orders that change from a different status to New will be injected into the journey. Orders that are created with a status of New or change from New to another status will not be injected into the journey.References:https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5


質問 # 41
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?

  • A. Data Capture
  • B. Text Response
  • C. Outbound
  • D. Info Capture

正解：A、B

解説：
Explanation
To send an SMS message and capture the responses in a data extension using AMPscript, Northern Trail Outfitters should use two MobileConnect templates: Text Response and Data Capture. Text Response is a template that allows marketers to send a text message to a mobile number and receive a reply. Data Capture is a template that allows marketers to use AMPscript to insert the reply into a data extension. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_text_response.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_moc_data_capture.htm&type=5


質問 # 42
Northern Trail Outfitters injects outcomes journey B based upon email engagement in journey A.
Which method would facilitate this solution?

  • A. In journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension: Query engagement data extension for journey B injection.
  • B. In journey A, engagement split email send. In Automation Studio, query_ journey Activity data view for the Engagement Split Result Boolean field: Use resultant data extension for journey B injection.
  • C. In Automation Studio, use verification activity to verify engagement or email in journey A:Qeuery engagement data extension for journey B injection.
  • D. In Automation Studio, query activity engagement an journey system data view for email send is journey A; Use resultant data extension for journey B Injection.

正解：A

解説：
Explanation
To inject contacts into journey B based on email engagement in journey A, Northern Trail Outfitters should use an engagement split followed by an update contact activity to a Boolean field on an engagement data extension in journey A, and query the engagement data extension for journey B injection. An engagement split is an activity that allows marketers to route contacts based on their engagement with email messages, such as opens or clicks. An update contact activity is an activity that allows marketers to update contact attributes or data extension fields based on journey data. A query activity is an activity that allows marketers to retrieve data from data extensions using SQL queries. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_engagement_split.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_update_contact_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5


質問 # 43
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the
"Confirmation sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours.
The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?

  • A. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)
  • B. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)
  • C. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)
  • D. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)

正解：C


質問 # 44
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

  • A. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
  • B. Tokenized Sending should be combined with field-level data encryption for additional security.
  • C. Personalization Strings still allow PII to be displayed within an email.
  • D. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.

正解：C、D

解説：
Explanation
Two considerations that should be made about tokenized sending are:
Personalization strings still allow PII to be displayed within an email. Tokenized sending does not encrypt or mask PII within an email, it only prevents it from being stored in Marketing Cloud.
Therefore, personalization strings should be used with caution and only when necessary.
Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
Tokenized sending relies on an external server to provide PII at send time, which may introduce latency or errors that affect the delivery time and performance of emails.
Journey Builder decision splits do not provide a method to access tokenized data natively, but they can be configured with custom activities or API calls to do so. Tokenized sending does not require field-level data encryption for additional security, as PII is never stored in Marketing Cloud. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_tokenized_sending.htm&type=5


質問 # 45
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

  • A. Create and execute a Subscriber Engagement report.
  • B. Create and execute a Data Filter on the_Click data view.
  • C. Create and execute a SQL Query against the _Click data view.
  • D. Create and execute a Tracking Extract.

正解：C

解説：
Explanation
A SQL query is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A data view is a system-generated table that stores information about subscriber actions, such as clicks, opens, bounces, etc. The _Click data view contains information about each click event for each subscriber in the last six months. By creating and executing a SQL query against the _Click data view, the customer can identify all subscribers who clicked on a link within any email sent within the last six months. References: https://help.salesforce.com/articleView?id=sf.mc_as_sql_query_activity.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_as_data_view_click.htm&type=5


質問 # 46
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?

  • A. Create a local copy of the product data in each BU.
  • B. Use the File Transfer Activity to import data into each BU.
  • C. Share data extensions from the top-level BU.
  • D. Give users the Administrator Role so they can see all of the data.

正解：D


質問 # 47
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?

  • A. TransformJSONQ AMPscript Function
  • B. ParseJSON content block within Content Builder
  • C. SSJS platform function ParseJSON
  • D. BuildRowSetFromJSON() AMPscript Function

正解：C


質問 # 48
......

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