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Marketing-Cloud-Consultant無料試験問題と解答PDF最新問題2023年11月 [Q91-Q108]

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Marketing-Cloud-Consultant無料試験問題と解答PDF最新問題2023年11月

最新Marketing-Cloud-Consultant試験問題集で最近更新された152問題


Salesforce Marketing-Cloud-Consultant 認定資格は、マーケティング専門家がスキル向上やキャリアアップを目指す上で優れた機会です。この認定資格は、Salesforce Marketing Cloud を使用してマーケティングキャンペーンを実装および管理する知識およびスキルを検証します。業界で高く評価されているグローバルな認定資格であり、試験に合格することでマーケティングオートメーション分野での専門知識を証明できます。

 

質問 # 91
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers

  • A. Increase the use of dynamic content in emails
  • B. Adopt a Cart Abandonment Email Campaign
  • C. Introduce more identity verification steps in check out process
  • D. Increase volume of emails to a wider audience

正解：A、B


質問 # 92
Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?

  • A. Check the Include Replies as Attachments'' box in the RMM settings.
  • B. Use RMM dynamic content blocks to render the email reply body.
  • C. Query the RMM data view for the reply body and reference it from a data extension.
  • D. Use RMM personalization strings to render the email reply body.

正解：D

解説：
Explanation
Using RMM personalization strings to render the email reply body can be used to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. RMM personalization strings are variables that can be inserted into auto-forwarded messages to display information from the original reply message, such as subject line, sender address, or reply body. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management_personalization_strings.htm&ty


質問 # 93
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience.
They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?

  • A. Use the Import Wizard in Automation Studio
  • B. Use Einstein Segment Recommendations
  • C. Use a query activity to populate the auto-suppression
  • D. Use an import activity to import a file from the SFTP

正解：D

解説：
Explanation
Using an import activity to import a file from the SFTP can be used to maintain an auto-suppression list. An import activity allows users to import data from a file on the Marketing Cloud FTP into a data extension or list. An auto-suppression list is a type of exclusion list that prevents subscribers from receiving certain types of messages based on criteria such as email address, subscriber key, or domain. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_file_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5


質問 # 94
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts.
The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

  • A. Leverage the Decision Split and create a Custom Activity.
  • B. Use a landing page to record the click in the data extension.
  • C. Use a landing page to record the click and trigger an email.
  • D. Leverage the Engagement Split and the Update Contact Activity.

正解：C


質問 # 95
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)

  • A. Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
  • B. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
  • C. Leverage personalization strings within the email template to pull in language-specific content.
  • D. Leverage Content Builder to create email templates for each language and populate the templates via the UI.

正解：A、B


質問 # 96
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to .. customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in service Cloud.
NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

  • A. Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud.
  • B. Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case Service Cloud.
  • C. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud Use an AppExchange package to create a new case in Service Cloud.
    Use an ApExchange package to create a customized API integration between Marketing D. Cloud and Service Cloud

正解：B

解説：
Explanation
To capture customer feedback via email and create a new case in Service Cloud if a customer indicates they are unhappy with the service they have received, Northern Trail Outfitters should use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud. An Engagement Split is an activity that allows marketers to route contacts based on their engagement with email messages, such as opens or clicks. A Case Activity is an activity that allows marketers to create cases in Service Cloud based on contact attributes or journey data. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_engagement_split.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_case_activity.htm&type=5


質問 # 97
A customer wants to link web analytics data to subscriber data.
How should this be set up in Data Designer?

  • A. Link to the Marketing Cloud API
  • B. Link to the Web Analytics Provider API
  • C. Link to Marketing Cloud data extensions
  • D. Link to the Web Analytics SFTP

正解：C


質問 # 98
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

  • A. CRM ID
  • B. Mobile Device ID
  • C. Loyalty Program Number
  • D. Email

正解：A、D

解説：
Explanation
The consultant should recommend using either an email address or a CRM ID as the subscriber key for the cross-channel campaigns. Email addresses are a more reliable option, as they are unique and can be used to accurately identify a subscriber. CRM IDs are also a viable option, as they can be used to identify subscribers based on the data stored in the CRM.
Reference: https://help.salesforce.com/articleView?id=mc_es_subscriber_key.htm&type=5


質問 # 99
A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

  • A. Existing users will create additional Contacts in Marketing Cloud.
  • B. Newly registered users will create additional Contacts in Marketing Cloud.
  • C. User device data is unavailable in Contact Builder for up to 48 hours.
  • D. All mobile app users will create additional Contacts in Marketing Cloud.

正解：B


質問 # 100
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

  • A. Salesforce Campaign Entry Source on the Lead Object
  • B. Salesforce Data Entry Source on the Account Object
  • C. Salesforce Data Entry Source on the Contact Object
  • D. Welcome Email Configuration on the Account Object

正解：C

解説：
Explanation
To initiate sends when contacts for select accounts are created, Northern Trail Outfitters should use a Salesforce Data Entry Source on the Contact Object. A Salesforce Data Entry Source is a feature that allows marketers to inject contacts into a journey based on changes or events in Sales Cloud objects, such as contacts or accounts. Using a Salesforce Data Entry Source on the Contact Object will allow Northern Trail Outfitters to trigger sends when a contact record is created for a specific account. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5


質問 # 101
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)

  • A. Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
  • B. Leverage personalization strings within the email template to pull in language-specific content.
  • C. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
  • D. Leverage Content Builder to create email templates for each language and populate the templates via the UI.

正解：B、D


質問 # 102
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?

正解：C

解説：
Explanation
The email address that would appear as the From Address for the automatic reply to the customer is [email protected]. This is because Northern Trail Outfitters has configured their Reply Mail Management settings to forward replies to [email protected] and send an auto-reply message to the customer's email address. The From Address for the auto-reply message is always [email protected], regardless of the original From Address or the forwarding address. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm&type=5


質問 # 103
A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:
*Use an existing Paste HTML email for the first send.
*Make only minor changes to the email creative for future sends.
*Send to the subscriber list.
*Deploy emails manually for now, but possibly automate in the future.
Which send method should be used?

  • A. Send Flow Activity
  • B. Send Email Activity
  • C. Guided Send
  • D. Triggered Send

正解：A


質問 # 104
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

  • A. Set a Fallback Asset.
  • B. Set Fatigue Rules for the product Asset Classes.
  • C. Ask the content team to create more images in order to diversify the asset pool.
  • D. Utilize Einstein Engagement Frequency to send the emails less often.

正解：B

解説：
Explanation
To ensure there's a limit to the number of times a particular image asset can be chosen for a customer, Northern Trail Outfitters should set fatigue rules for the product asset classes. Fatigue rules are settings that allow marketers to control how often an asset can be selected for a customer within a specified time period.
For example, a fatigue rule can prevent an asset from being selected more than once in 14 days. References:
https://help.salesforce.com/s/articleView?id=sf.mc_ceb_einstein_content_selection_fatigue_rules.htm&type=5


質問 # 105
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

  • A. Marketing Cloud Connect
  • B. Einstein Content Selection
  • C. Distributed Marketing
  • D. Distributed Sending

正解：C


質問 # 106
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?

  • A. Bulk API
  • B. SOAP API Calls updating objects
  • C. CreateSalesforceObject() AMPscript
  • D. Login Calls

正解：A、D

解説：
Explanation
Login calls count as one API call for each login request, and Bulk API calls count as one API call for each batch of records processed. All API calls made by both Marketing Cloud Connect and the Marketing Cloud APIs are counted against this limit. For example, when a user logs in to the Marketing Cloud, this will count as one API call. Additionally, when a Bulk API job is created, this will count as one API call per batch of records processed.


質問 # 107
Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers

  • A. Recognize web traffic as originating from email instead of another channel.
  • B. Pass web conversion data back into Marketing Cloud for use in email reporting.
  • C. Use the web analytics platform to trigger behavioral remarketing emails.
  • D. Match subscribers to web activity by passing Subscriber ID through email links.
  • E. Track web activity from a click on an email URL back to a specific email campaign.

正解：A、D、E


質問 # 108
......


Salesforce Marketing-Cloud-Consultant（Salesforce Certified Marketing Cloud Consultant）試験は、Salesforce Marketing Cloudを使用する個人の知識とスキルをテストするために設計された認定試験です。この試験は、マーケティングオートメーション、メールマーケティング、その他のマーケティングテクノロジーに経験を持つ専門家を対象としています。この認定試験は、個人がSalesforce Marketing Cloudを使用してマーケティングキャンペーンを設計、構築、実装するための知識とスキルを持っていることを示すことを意図しています。

 

Salesforce Marketing-Cloud-Consultantリアル2023年最新のブレーン問題集で模擬試験問題集：https://www.passtest.jp/Salesforce/Marketing-Cloud-Consultant-shiken.html

Marketing-Cloud-Consultant試験問題リアルMarketing-Cloud-Consultant練習問題集：https://drive.google.com/open?id=1UyRUvgsW9CrrUSgdyXxeO-k5ddHZENpj

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