Marketing-Cloud-Consultant PDF問題集で2023年12月08日試験問題 有効なMarketing-Cloud-Consultant問題集
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Salesforce Marketing-Cloud-Consultant試験は、あらゆる規模のビジネスのマーケティングニーズを満たすためにマーケティングクラウドの機能を最大化する個人の能力を示す高度なレベルの認定です。この認定は、マーケティングマネージャー、デジタルマーケティング担当者、マーケティングオートメーションスペシャリスト、電子メールマーケティング担当者、ソーシャルメディアマネージャーとして働く専門家に最適です。試験に合格することで、専門家は潜在的な雇用主やクライアントに専門知識を示すことができ、それがキャリアの進歩とより高い給与につながる可能性があります。
質問 # 36
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be:
* Imported into a staging data extension.
* Separated into two different data extensions.
Which workflow should meet these requirements?
- A. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- C. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
正解：A
解説：
No file transfer required because there is no file encryption required.
質問 # 37
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
- A. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
- B. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
- C. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
- D. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
正解：D
質問 # 38
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
What sequence of automation activities should meet these requirements?
- A. File Drop: Import File > Group Refresh > Send Email(s)
- B. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
- C. Scheduled: Import File > SQL Query(s) > Send Email(s)
- D. File Drop: Import File > SQL Query(s) > Send Email(s)
正解：D
質問 # 39
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
- A. Setting behavior-based goals
- B. Processing zipped and encrypted file containing subscriber data
- C. Designing decision logic via an intuitive user interface
- D. creating customer segments from multiple data extensions
- E. Building simple segmented campaigns without SQL queries
正解：B、C、D
質問 # 40
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?
- A. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
- B. Use exclusion lists for the send - excluding those that already were sent the email
- C. Use SQL Query to filter the audience into a new data extension that is upserted every day
- D. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
正解：D
解説：
Explanation
Creating and enabling a BLOCKOUT window in MobileConnect can be used to prevent SMS messages from being sent during certain hours of the day. A BLOCKOUT window is a time period during which no messages are sent or received by MobileConnect, regardless of when they were scheduled or triggered. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_blockout_window.htm&type=5
質問 # 41
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
- A. SOAP API Calls updating objects
- B. Login Calls
- C. Bulk API
- D. CreateSalesforceObject() AMPscript
正解：A
質問 # 42
A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers
- A. _Complaint
- B. _Subscribers
- C. _Unsubscribe
- D. _BusinessUnitUnsubscribes
正解：C、D
質問 # 43
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Guide Template Language
- B. Personalization Strings
- C. Substitution Strings
- D. Dynamic Content Areas
正解：D
質問 # 44
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Order when they are either create update with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they noticed it does not injected customers when their status is updated.
What could be causing this?
- A. Synchronized Data Sources poll changes every 15 minutes at the quickest.
- B. The associated Contact should be updated to be injected.
- C. Orders should be set up to allow injection upon update in Connect Configuration
- D. Orders are not being updated from not meeting criteria to meeting criteria
正解：D
解説：
Explanation
The reason why the Journey does not inject customers when their order status is updated is that orders are not being updated from not meeting criteria to meeting criteria. A Salesforce Data Entry Source only injects records into a journey when they change from not meeting the entry criteria to meeting the entry criteria. For example, if the entry criteria is order status equals New, then only orders that change from a different status to New will be injected into the journey. Orders that are created with a status of New or change from New to another status will not be injected into the journey. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5
質問 # 45
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts.
The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?
- A. Use a landing page to record the click in the data extension.
- B. Leverage the Engagement Split and the Update Contact Activity.
- C. Use a landing page to record the click and trigger an email.
- D. Leverage the Decision Split and create a Custom Activity.
正解：C
質問 # 46
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
- A. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
- B. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
- C. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
- D. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
正解：D
解説：
Explanation
Transactional email send with the event notification service response can be used to send password reset emails and get real-time feedback on the delivery status. If the email is not sent, an API call can be triggered to send an SMS message instead. References:
https://help.salesforce.com/articleView?id=sf.mc_es_event_notification_service.htm&type=5
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/messageDefinitionSends.htm
質問 # 47
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months.
Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?
- A. A Private Domain should be applied to the parent business unit.
- B. A Sender Authentication Package should be used for CloudKicks.
- C. A new Sender Authentication Package should be used for NTO.
- D. A Private Domain should be applied to the child business unit.
正解：B
解説：
Explanation
To use a custom sending domain and maintain deliverability for Cloud Kicks, Northern Trail Outfitters should use a Sender Authentication Package (SAP) for Cloud Kicks. A SAP is a tool that allows marketers to authenticate their emails with their own domain name and branding elements, such as links and images. A SAP also helps improve deliverability by increasing sender reputation and avoiding spam filters.
A new SAP for NTO is not needed, as they already have one for their existing brand. A private domain is not recommended for Cloud Kicks, as it does not provide full authentication or branding benefits as a SAP does.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5
質問 # 48
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Data Capture
- B. Text Response
- C. Info Capture
- D. Outbound
正解：B、C
質問 # 49
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend? (Choose two.)
- A. Create list attributes to store student data from the Sales Cloud.
- B. Use Data Designer to link student and alumni data to the contact record.
- C. Use Synchronized Data Sources to data from the Sales Cloud.
- D. Create an Import Activity to import alumni data into Salesforce Report.
正解：B、C
質問 # 50
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?
- A. Query the _sent Data View for the contact's send status.
- B. Use the standard report 'Subscribers Not Sent to'.
- C. Create an Analytics Builder Discover report.
- D. Use an automation with Tracking Extract.
正解：B
質問 # 51
A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement? (Choose two.)
- A. Use a custom Delivery Profile.
- B. Use the Send From Record Owner option.
- C. Use a custom Send Classification.
- D. Use the Organization-Wide Email address.
正解：B、C
質問 # 52
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers
- A. Reconcile contact data on multiple Contact IDs
- B. Clear the data from a data extension
- C. Add a single record to a data extension
- D. Export data from a data extension to any SFTP location
正解：A、D
質問 # 53
Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers
- A. Use the web analytics platform to trigger behavioral remarketing emails.
- B. Track web activity from a click on an email URL back to a specific email campaign.
- C. Recognize web traffic as originating from email instead of another channel.
- D. Match subscribers to web activity by passing Subscriber ID through email links.
- E. Pass web conversion data back into Marketing Cloud for use in email reporting.
正解：B、C、D
質問 # 54
A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.
Which two considerations should be made?
Choose 2 answers
- A. The directory cannot contain more than five file triggers.
- B. They may utilize an external FTP site.
- C. The directory Is unable to be used by another File Drop Automation.
- D. The directory used by the file trigger should be inside the import directory.
正解：C、D
質問 # 55
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Extract activity of tracking extracts that combines data into required file -> Transfer activity
- B. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
- C. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
- D. Report activity that generates recent send summary report -> Report delivered directly to FTP
正解：A
質問 # 56
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Salesforce Marketing-Cloud-Consultant認定試験は、マーケティングオートメーション分野でキャリアを確立したい専門家向けに特別に設計されています。この試験は、電子メールマーケティング、ソーシャルメディアマーケティング、モバイルマーケティング、キャンペーン管理、データ管理、分析など、さまざまなトピックをカバーしています。この試験は、Salesforce Marketing Cloudを使用してビジネスの成長と収益を促進するための候補者の知識をテストします。
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