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質問 # 59
A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file.
The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?
- A. Import File
- B. File Transfer
- C. Fire Event
正解：B
質問 # 60
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
- A. Contact Event Entry Source
- B. API Event Entry Source
- C. CloudPages Entry Source
正解：B
質問 # 61
A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?
- A. Automation Studio Schedule Starting Source
- B. Journey Builder Fire Event Entry Source
- C. Journey Builder Import Activity Entry Source
- D. Automation Studio File Drop Starting Source
正解：D
質問 # 62
Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?
- A. Frequency Split
- B. Engagement Split
- C. Scoring Split
正解：B
解説：
Explanation
Engagement Split is the Journey Builder activity that NTO should use. Engagement Split is an activity that allows you to split contacts based on how they interacted with a previous email send, such as opened, clicked, or converted. You can use this activity to include specific content for your most engaged customers and different content for your least engaged customers. Frequency Split is an activity that allows you to split contacts based on how often they have received messages from your account. Scoring Split is an activity that allows you to split contacts based on their Einstein Engagement Score.
質問 # 63
A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?
- A. Help.exacttarget.com
- B. Code.exacttarget.com
- C. AppExchange
- D. Help and Training Portal
正解：C
質問 # 64
A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain"?
- A. Blocked Bounce
- B. Soft Bounce
- C. Undeliverable
- D. Hard Bounce
正解：D
質問 # 65
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?
- A. Shared Data Extension Permissions
- B. Data Extension Sharing Rules
- C. Manage Data Extension Policies
- D. Date/Time Range for Access
正解：A
解説：
Explanation/Reference:
質問 # 66
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?
- A. A Simple Send Email
- B. A Transactional Send Classification
- C. A User initiated Email
- D. A recurring Send Schedule via Guided Send
正解：D
質問 # 67
What information and data about the performance of an individual send can be exported from the tracking details?
- A. Images showing how the email rendered on different devices
- B. Subscribers who click on a specific link
- C. Number of clicks from mobile devices
- D. Performance data on the Overview Tab
正解：B、C
質問 # 68
Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)
- A. Wait By Duration
- B. Decision Split
- C. Post to Facebook
- D. Send SMS
- E. SQL Query Activity
正解：A、B、D
解説：
Explanation
質問 # 69
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?
- A. Path Optimizer
- B. Einstain Engagement Activities
- C. A/B Testing
正解：A
質問 # 70
Using measures, what data can a marketer use to segment an audience?
- A. Geographical Data
- B. Gender Data
- C. Open Data
- D. First Name Attributes
正解：C
質問 # 71
An email marketer needs a point and click to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time. What solution meets this specification?
- A. Data Filters
- B. SQL Query Activity
- C. Audience Builder
- D. Contact Builder
正解：A
質問 # 72
Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?
- A. Lists
- B. Active Audiences
- C. Data Extensions
- D. Lists and Data Extensions
正解：D
質問 # 73
The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?
- A. Filter Activity
- B. Playbooks
- C. Data Extract Activity
- D. Automation Studio
正解：C
質問 # 74
What Playbooks for subscribers are in the Marketing Cloud? (Choose 3)
- A. Birthday Email Playbook
- B. Customer Anniversary Email Playbook
- C. Marketing Playbook
- D. Welcome Series Playbook
正解：A、B、D
質問 # 75
Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?
- A. Guided Send
- B. Playbooks/Journey builder
- C. Automation Studio
- D. Triggered Emails
正解：C
質問 # 76
Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?
- A. Guided Send
- B. Playbooks/Journey builder
- C. Automation Studio
- D. Triggered Emails
正解：B
質問 # 77
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of'Held'.
What is the source of the duplicate subscriber key?
- A. Triggered Send Managed Lists
- B. Auto Suppression List
- C. Global Unsubscribe List
正解：A
質問 # 78
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