[2024年05月03日]PassTest Marketing-Cloud-Email-Specialist問題集でSalesforce Marketers合格確定させる練習問題集
Salesforce Marketing-Cloud-Email-Specialist実際にある問題とブレーン問題集
Salesforce Marketing Cloud Platformは、あらゆる規模の企業間で人気を獲得し続けているため、認定されたMarketing-Cloud-Emailスペシャリストの需要が増加しています。この認定を保持することは、最新の電子メールマーケティングのトレンドとテクノロジーを最新の状態に保つという候補者のコミットメントを示しており、雇用市場で競争力を与えています。
Salesforceマーケティングクラウドメールスペシャリスト認定は、電子メールマーケティングの専門知識を実証したい個人にとって貴重な資格です。この認定は、Salesforce Marketing Cloudを使用して効果的な電子メールキャンペーンを作成および管理する際の知識とスキルを検証します。この認定は、デジタルマーケティングの分野でのキャリアを促進しようとしている専門家にとって理想的です。
質問 # 92
Which method of storing subscriber information allows a company to do extensive external audience segmentation including additional 1:1 subscriber data the company wants for a send, and to import the data quickly?
- A. Data Extensions
- B. Active Audiences
- C. Lists and Data Extensions
- D. Lists
正解：A
質問 # 93
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
- A. Universal Unsubscribe
- B. Profile Center Unsubscribe
- C. List Unsubscribe header
正解：C
解説：
Explanation
The List Unsubscribe header is a feature that allows subscribers to unsubscribe from an email by clicking a link in their email client. This feature does not require RMM to be enabled in the account, and it can generate unsubscribe reasons related to RMM
質問 # 94
Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?
- A. Request three Dedicated IPs to spread out the sending volume.
- B. Request a Private Domain to leverage SPF and DKIM authentication.
- C. Implement an SAP with Private Domain and a Dedicated IP.
正解：C
解説：
Explanation
Implementing an SAP with Private Domain and a Dedicated IP is the best action to ensure NTO's sending reputation remains intact, as it allows NTO to have full control over its sender authentication and IP reputation. A private domain enables SPF and DKIM authentication, which helps to verify the sender's identity and prevent spoofing. A dedicated IP isolates NTO's sending volume and reputation from other customers, which reduces the risk of being affected by their sending practices. Requesting three dedicated IPs or a private domain alone would not provide the same level of protection as an SAP.
質問 # 95
The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?
- A. Define a goal for each journey.
- B. Review opens and clicks activity summaries.
- C. Export the journey email analytics
正解：A
質問 # 96
A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe.
The subscriber clicks One-Click Unsubscribe.
Which two options are given when the subscriber clicks One-Click Unsubscribe, given that NTO is using the default subscription center? (Choose two.)
- A. Subscriber can choose to be unsubscribed from all NTO publications.
- B. Subscriber can choose to be removed from the data extension.
- C. Subscriber can choose which publications to unsubscribe from.
- D. Subscriber can choose to resubscribe to the list used for the send.
正解：A、C
質問 # 97
What are the ways that data can be imported into the marketing cloud? (Choose 3)
- A. Query Activity
- B. API
- C. Import Activity
- D. Import Wizard
正解：B、C、D
質問 # 98
NTO uses html emails that have headers and footers coded into it email what tool can marketer use to control default headers and footers on email sent.
- A. Delivery profiles
- B. sender's profile
- C. dynamic content
- D. An script lookups
正解：A
質問 # 99
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?
- A. Not Sent Tracking Extract
- B. _sent Dataview
- C. 'Subscribers Not Sent To* report
正解：A
解説：
Explanation
Not Sent Tracking Extract is the tool that should provide a list of subscribers who didn't receive the expected emails. Not Sent Tracking Extract is a type of tracking extract that allows you to export data about subscribers who were excluded from an email send due to various reasons, such as suppression lists, publication lists, frequency capping, etc. You can use this tool to identify why some subscribers didn't receive your emails and take corrective actions if needed. _sent Data View is a system data view that allows you to query data about subscribers who were sent an email within the last six months. 'Subscribers Not Sent To' report is not a valid report in Marketing Cloud.
質問 # 100
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?
- A. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
- B. Enter the email addresses to receive proofs, and then select the specific records from a list or data extensionwhose rendering should be sent.
- C. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview
'myTestData.'" - D. Create a Test data extension that contains the five content variations the two team members need to validate.
正解：B
質問 # 101
Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?
- A. Add an Auto-Suppression list to the default sender profile.
- B. Configure Auto-Suppression list for the Commercial classification.
- C. Add subscribers to the Account opt-out list.
正解：B
解説：
Explanation
Auto-Suppression lists are lists of subscribers who should not receive certain types of emails, such as promotional or transactional emails. Auto-Suppression lists can be configured for different send classifications, such as Commercial or Transactional, and can be applied to specific sender profiles or the entire account. By configuring an Auto-Suppression list for the Commercial classification, the marketer can ensure that the group of subscribers will not receive any promotional emails sent with that classification.
質問 # 102
The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
- A. _Open data view
- B. Total Opens measure
- C. Tracking Data Extract
正解：A
解説：
Explanation
To identify the subscribers who have opened an email in the past year, you should use the _Open data view.
This is a system data view that stores information about email open events for all subscribers in your account. You can query this data view using SQL to filter by date and email name or ID
質問 # 103
What is a best practice regarding the on boarding of new subscribers? Choose 2 answers
- A. The email content should be based on acquisition source and customer history.
- B. The number of emails in a welcome series depends on the brand and the information new subscribers need to Know
- C. The first welcome email does not need to include an unsubscribe link.
- D. The first welcome email should be sent within four to seven days of signing up.
正解：B、C
質問 # 104
What are 2 ways to improve deliverability?
- A. Make the From Name and Address recognizable
- B. Buy an email list from a trusted source
- C. Add how they subscribed to the list at the bottom of the email
- D. Add your company's name to the subject line
正解：A、C
質問 # 105
What is a capability of a data relationship?
- A. Join a list and a data extension to filter the combined data
- B. Join data extensions to filter or segment the fields from data extensions
- C. Join three or more data extensions together to create a filtered data extension
- D. Join data extensions together to create one combined data extension
正解：B
質問 # 106
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?
- A. Sender Profile
- B. From Address Management
- C. Delivery Profile
正解：C
解説：
Explanation
The Delivery Profile is where the IP address for sending emails is configured. NTO should update the Delivery Profile for the transactional sends to use the new IP address
質問 # 107
A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?
- A. Journey Builder Import Activity Entry Source
- B. Journey Builder Fire Event Entry Source
- C. Automation Studio File Drop Starting Source
- D. Automation Studio Schedule Starting Source
正解：C
質問 # 108
Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?
- A. Send Classification
- B. Sender Profile
- C. Send Definition
- D. Delivery Profile
正解：A
質問 # 109
A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.
Where should the Internal look to find this Information?
- A. Automation Studio > Activities
- B. Email Studio > Overview
- C. Content Builder > Recent Sends
正解：C
解説：
Explanation
Content Builder > Recent Sends is the correct answer. This option allows you to view the delivery rate and other metrics of the most recent email sends from your business unit. You can also drill down into each send to see more details, such as the number of delivered, bounced, opened, or clicked emails. Automation Studio > Activities is not a valid option, as this option only shows the status and schedule of your automation activities, not the metrics of your email sends. Email Studio > Overview is not a valid option either, as this option only shows the summary and trend of your email performance across all business units, not the specific metrics of your recent email sends. You can learn more about this in the [Email Reporting Tools] module on Trailhead.
質問 # 110
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