Marketing-Cloud-Email-Specialist問題集最新の2024年08月28日練習テスト164リアル解答があります
2024年最新の100%試験高合格率Marketing-Cloud-Email-Specialist問題集PDF
Salesforce Marketing-Cloud-Email-Specialist 資格試験は、Salesforce Marketing Cloud プラットフォームを使用してメールマーケティングに特化したプロフェッショナル向けに設計されています。この認定は、有効なメールマーケティングキャンペーンを作成し、購読者データを管理し、キャンペーンのパフォーマンスを測定するために必要な知識とスキルを検証します。
Salesforce Certified Marketiefed Cloud Email Specialist Scordentialを保持することで、候補者が電子メールマーケティングのベストプラクティスを確実に理解しており、Salesforce Marketing Cloud Platformを使用して電子メールキャンペーンを作成、管理、分析できることを実証しています。この認定は、専門家が競争の激しい雇用市場で際立っており、キャリア成長の機会を強化するのに役立ちます。さらに、Salesforce Marketing Cloud Platformを使用してマーケティング目標を達成するのを支援できる熟練した専門家を特定して雇う企業が支援することもできます。
質問 # 32
The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to
subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)
- A. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.
- B. Use a substitution string to populate a photo of the subscriber in the header of the email.
- C. Use a substitution string to populate a subscriber's name in the subject line.
- D. Change the color of the email background to match their subscribers' preferred color of choice.
正解：A、C
質問 # 33
Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?
- A. The subscriber is automatically unsubscribed from the list from which the send originated
- B. The subscriber is automatically unsubscribed from the business unit from which the send originated
- C. The subscriber is automatically unsubscribedfrom All Subscribers at the enterprise level
- D. The subscriber is automatically redirected to the subscription center to unsubscribe from publications
正解：D
質問 # 34
A marketer is designing an email and wants to add extra messaging before the body of the email that will be displayed when an email client previews the message. What would the marketer use?
- A. Promotional Text
- B. Preheader
- C. Landing Page
- D. Subject Line
正解：B
質問 # 35
Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?
- A. Einstein Engagement Frequency
- B. Einstein Engagement Scoring
- C. Einstein Messaging Insight
正解：A
解説：
Explanation
Einstein Engagement Frequency is a feature that uses artificial intelligence to analyze subscriber engagement data and determine the optimal number of emails to send to each subscriber per week. Marketers can use Einstein Engagement Frequency to segment subscribers based on their engagement frequency range and target them with personalized email campaigns.
質問 # 36
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?
- A. Configure Journey Settings to 'allow no re-entry.
- B. Configure Journey Entry Event to 'allow no re-entry.'
- C. Configure Journey Email Send to dedupe on email address.
正解：B
解説：
Explanation
Configuring the Journey Entry Event to 'allow no re-entry' will ensure that subscribers who have made recent purchases will only receive a thank you email the first time they show up in the file drop. This will prevent them from receiving duplicate emails if they make multiple purchases. [Source: Trailhead]
質問 # 37
A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks.
Which two A/B test options should be used? Choose 2 answers
- A. The test administrator manually selects the version to send tothe remainder.
- B. The system automatically sends the winning version to the remainder audience.
- C. The test administrator chooses which subscribers to place in each audience.
- D. The test administrator selects the desired audience test segment sizes.
正解：B、D
質問 # 38
Northern Trail Outfitters wants to display different content areas based on the subscriber data.
Which two features can be used to accomplish this? (Choose two.)
- A. Dynamic Content
- B. AMPscript
- C. Personalization Strings
- D. Profile Mappin
正解：A、B
質問 # 39
A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior knowledge of SQL. Which tool he would use:
- A. Predictive Email
- B. Scheduled Send Emails
- C. Journey Builder
- D. Automation Studio
正解：D
質問 # 40
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
- A. Ensure preferred channel is available in subscriber data.
- B. Create one Entry Source for each messaging channel.
- C. Send both email and SMS to ensure subscribers get NTO's messages.
正解：A
解説：
Ensuring preferred channel is available in subscriber data is the correct answer. This option allows you to use dynamic content or decision splits in Journey Builder to honor the opt-in communication method of your subscribers. For example, you can use an attribute or a data extension field that indicates whether a subscriber opted-in via email or SMS, and then use that information to send them a welcome message through their preferred channel. Sending both email and SMS to ensure subscribers get NTO's messages is not a good option, as it may annoy or spam your subscribers who only opted-in for one channel. Creating one entry source for each messaging channel is not necessary, as you can use one entry source that supports both channels, such as API event or CloudPages form submit. You can learn more about this in the [Journey Builder Basics] module on Trailhead.
質問 # 41
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
- A. Add and Update
- B. Append
- C. Overwrite
正解：C
解説：
Explanation
Overwrite is the best import option to ensure the data extension only contains currently active customers, as it deletes all existing records in the data extension and replaces them with the new records from the import file.
This ensures that only customers who are included in the daily feed remain in the data extension. Append or Add and Update would not work for this scenario, as they would either add new records without deleting old ones or update existing records without deleting old ones.
質問 # 42
Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals?
Choose 2 answers
- A. Hyperlinks
- B. Send Count
- C. Subject Line
- D. From Name
正解：C、D
質問 # 43
Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup?
- A. Wait Activity
- B. Triggered Automation
- C. Scheduled Automation
正解：B
解説：
Explanation
Triggered Automation is a feature that allows marketers to run an automation when a file is dropped into a specified location, such as an FTP folder or Enhanced FTP folder. Triggered Automation can accommodate the setup of NTO's third-party point-of-sale software that sends order information in batches of large files at varying times throughout the day. [Source: Trailhead]
質問 # 44
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of Interest this week." Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers
- A. Include information relevant to the message in the subject line.
- B. Include "RE:", "FWD:", "etc." to get the reader's attention.
- C. A/B test the effectiveness of different subjects.
- D. Keep the subject text between 50 and 100 characters long.
正解：A、C
質問 # 45
What does Exact Target do to help protect your data when you log in? Choose 2
- A. Click Send Activation Email button
- B. Enter your username and password
- C. You must choose a long password with multiple characters.
- D. Authenticate your browser
正解：A、D
質問 # 46
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that the correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)
- A. Data Filter
- B. Filtered Group
- C. SQL Query Activity
- D. Filter Activity
正解：B、D
質問 # 47
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Salesforce Certified Marketied Cloud Email Specialist Specialist Examは、電子メールの設計とコーディング、加入者管理、データ管理、電子メールの自動化、レポートと分析など、電子メールマーケティングに関連する幅広いトピックを対象としています。この試験は、105分以内に完了する必要がある60の複数選択質問で構成されています。試験に合格するには、候補者は少なくとも68％以上を獲得する必要があります。試験は英語で利用可能で、試行ごとに200米ドルの費用がかかります。
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