2024年01月07日更新されたMarketing-Cloud-Email-Specialistトレーニング最新認定問題をゲットSalesforce Marketers合格目指せ
認定トレーニングMarketing-Cloud-Email-Specialist試験問題集でテストエンジン
Salesforce Marketing-Cloud-Email-Specialist 認定試験の出題範囲：
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Salesforce Marketing Cloud Email Specialist Certificationを達成することは、Salesforce Marketing Cloudを使用して電子メールキャンペーンを作成および管理する習熟度を示しています。また、あなたがあなたの専門能力開発にコミットしており、電子メールマーケティングの最新トレンドとベストプラクティスに最新の状態を維持することに投資されていることを示しています。この認定により、キャリアの見通しを強化し、デジタルマーケティングの分野で新しい機会を解き放つことができます。
質問 # 90
Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?
- A. Delivery Profile and AMP script Lookup
- B. Sender Profile and AMP script Lookup
- C. Send Classification and Subscriber Attributes
正解：B
解説：
Explanation
Sender Profile and AMPscript Lookup are the functionalities that accomplish the requested configuration. A Sender Profile allows you to define the From Name, From Email, and Reply Email for an email send. You can use AMPscript Lookup function within a Sender Profile to dynamically populate these fields based on data from a data extension. For example, you can use Lookup function to retrieve the sales representative's name from a data extension based on the subscriber's ID and use it as the From Name. A Delivery Profile and a Send Classification are not related to personalizing the From Name. Subscriber Attributes are not stored in a data extension.
質問 # 91
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?
- A. Withdraw email approval.
- B. Unshare the email.
- C. Cancel send using email.
正解：C
質問 # 92
A customer leverages transactional messages to send order confirmations.
What type of message is most suitable in this situation?
- A. User-Initiated Email
- B. Triggered Email
- C. Test Send
- D. Send Flow
正解：B
解説：
Explanation
質問 # 93
Which metric is the measure of emails rejected by a server due to permanent conditions such as "user unknown" or "domain not found"?
- A. Hard Bounce
- B. Unsubscribed
- C. Soft Bounce
- D. Validation Error
正解：A
質問 # 94
Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup?
- A. Scheduled Automation
- B. Triggered Automation
- C. Wait Activity
正解：B
解説：
Explanation
Triggered Automation is a feature that allows marketers to run an automation when a file is dropped into a specified location, such as an FTP folder or Enhanced FTP folder. Triggered Automation can accommodate the setup of NTO's third-party point-of-sale software that sends order information in batches of large files at varying times throughout the day. [Source: Trailhead]
質問 # 95
Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty?
Choose 3 answers
- A. Exclude old or inactive email addresses.
- B. Ensure the spam complaint rate is between 1% and 3%.
- C. Authenticate email sending to distinguish it from spammers.
- D. Encourage subscribers to add the company's sending domain to their contacts.
- E. Purchase lists from companies that guarantee users have opted in.
正解：A、C、D
質問 # 96
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?
- A. Configure Field-Level Encryption in import file.
- B. Specify character encoding in import file.
- C. Manager Files in File Transfer.
正解：A
解説：
Explanation
Configuring Field-Level Encryption in import file is the correct answer. This option allows you to specify which fields are encrypted and how to decrypt them in the import file activity. This way, you can import decrypted information to a data extension from an encrypted file of subscriber data. Managing Files in File Transfer is not a valid option, as this option only allows you to move files from one location to another, not to import them. Specifying character encoding in import file is not a valid option either, as this option only allows you to ensure the correct display of characters in different languages, not to decrypt encrypted data.
You can learn more about this in the Importing Data into Marketing Cloud module on Trailhead.
質問 # 97
A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email.
What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?
- A. Create a Test data extension composed of the management team and Test Send to the Test data extension.
- B. Create a list composed of the management team, prepend "Test" to the Subject, and use the Send Flow to send the email to the list.
- C. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email.
- D. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
正解：B
質問 # 98
A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?
- A. Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.
- B. Set Data Retention in the Properties of the data extension to delete records older than 30 days.
- C. Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.
- D. Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.
正解：B
質問 # 99
Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?
- A. Guided Send
- B. Triggered Emails
- C. Automation Studio
- D. Playbooks/Journey builder
正解：D
質問 # 100
If all subscribers reside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?
- A. Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status
- B. Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition
- C. Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions
- D. Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition
正解：B
質問 # 101
What are two capabilities of Subscriber Preview in Email Studio?
- A. Allows you to view an email in Layout and Plain Text views
- B. Will not render Amp script or dynamic content
- C. Allows you to check personalization for a given subscriber
- D. Renders the email based on email client and specific mobile device
正解：A、C
質問 # 102
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that the correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)
- A. Data Filter
- B. Filter Activity
- C. SQL Query Activity
- D. Filtered Group
正解：B、D
質問 # 103
What can you test with A/B Testing?
- A. Content areas
- B. Email Message
- C. Dates and Times sent out
- D. From Name
- E. All of the above
- F. Subject Lines
正解：E
質問 # 104
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
- A. An Interactive Email Form that links to a confirmation page
- B. A all-to-action button that links to the feedback form
- C. A Salesforce Survey block called in by an AMPscript function
正解：A
質問 # 105
What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?
- A. Campaign and journey
- B. Sender and recipient profiles
- C. Journey and contact
- D. Email and journey
正解：D
質問 # 106
Where can a marketer go to learn more information about using APIs? (Choose 2)
- A. Help.exacttarget.com
- B. Code.exacttarget.com
- C. The Administration tab
- D. Help and Training Portal
正解：A、B
質問 # 107
Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?
- A. Reference Content Block
- B. Einstein Content Selection
- C. Dynamic Content Block
正解：B
質問 # 108
A marketing manager wants to provide unique content to each customer in an upcoming email campaign.
Which three features could be used to create individualized content in the email? (Choose three.)
- A. Specialized content
- B. Einstein content
- C. Dynamic content
- D. Personalization strings
- E. Audience segmentation
正解：B、C、D
質問 # 109
A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source for a journey.
Which tool should help create this table?
- A. Data Designer
- B. Automation Studio
- C. Audience Studio
正解：C
質問 # 110
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
- A. Block bounces
- B. Click rate
- C. Send volume
正解：A
解説：
Explanation
Block bounces are a metric that should be analyzed as a possible indicator of bad sender reputation. Block bounces occur when an email is rejected by a recipient's mail server because it considers the sender's IP address or domain as a source of spam. This can negatively impact the sender's reputation and affect their deliverability. Send volume and click rate are not directly related to sender reputation, although they may influence other factors such as engagement and spam complaints.
質問 # 111
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Salesforce Certified Marketing Cloud Email Specialistになるには、候補者は105分以内に60問の選択肢問題試験に合格する必要があります。この試験はSalesforceによって実施され、オンラインまたはテストセンターで受験することができます。
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Salesforce Marketers Marketing-Cloud-Email-Specialist無料最新のリアル試験問題と回答：https://drive.google.com/open?id=1-QtRSonkYsW_9TTUakIgMtMe3NRGCa7O