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質問 # 46
Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?
- A. The email address has not been updated in All Subscribers.
- B. The new email address is from an unsupported domain.
- C. The customer has not opted in again with the new address.
正解：A
解説：
Explanation
The email address has not been updated in All Subscribers is the correct answer. All Subscribers is the master list of subscribers in Marketing Cloud, and it stores the email address, subscriber key, and status for each subscriber. If a subscriber changes their email address, it needs to be updated in All Subscribers as well as in any other data extensions or lists that store the subscriber information. Otherwise, Marketing Cloud will still send emails to the old address stored in All Subscribers. You can learn more about this in the Manage Subscribers module on Trailhead.
質問 # 47
An email marketer needs a point and click to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time. What solution meets this specification?
- A. SQL Query Activity
- B. Audience Builder
- C. Data Filters
- D. Contact Builder
正解：C
質問 # 48
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." What are two methods to ensure click behavior on these images is tracked with this naming convention? Choose 2 answers
- A. Include an alias attribute in each anchor tag and populate it with
"Hero_CTA." - B. Add
"Hero_CTA" to the Tracking Alias field for each link.D. Include "Hero_CTA" in the filename for each Hero image. - C. Include "Hero_CTA" in the Link Tooltip field for each link.
正解：A
質問 # 49
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction
What should NTO do to automate the process of finding its affected customers?
- A. Use Einstein engagement scores to identify affected users.
- B. Filter the data based on a specific date range.
- C. Query the data using a specific date range parameter
正解：B
質問 # 50
Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?
- A. Remove old tracking results on a regular basis to declutter the results list.
- B. Create folders in My Tracking and select where to send results when sending an email.
- C. Give emails unique names so they are easier to find in the tracking sends tab.
正解：B
解説：
Explanation
Creating folders in My Tracking and selecting where to send results when sending an email is the best way to help organize NTO's email tracking results. This way, NTO can group their email campaigns by different criteria, such as date, topic, audience, etc., and easily find the results they need. Giving emails unique names is also helpful, but it does not provide a way to categorize them. Removing old tracking results may declutter the results list, but it may also delete valuable information.
質問 # 51
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? Choose 3 answers
- A. A/B/N testing as part of the workflow to conduct timing and creative tests.
- B. Updating or creating Salesforce CRM objects or records.
- C. Criteria setting to segment contacts based on behavior using SQL.
- D. Extracting data from an Audience data extension for analysis.
- E. Goal setting to have the system listen to see if users met the goal.
正解：A、C、E
質問 # 52
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?
- A. Automation Notification Settings
- B. Import Activity Notification Settings
- C. Configured Alert Manger Settings
正解：A
解説：
Explanation
Automation Notification Settings allow marketers to configure email notifications for automation activities, such as data imports, data exports, or SQL queries. Marketers can choose to receive notifications for all activities, only failed activities, or none. [Source: Trailhead]
質問 # 53
NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities. Which three Canvas Activities are available in Journey Builder? Choose 3 answers
- A. Query Activity
- B. Wait Until
- C. Post to Facebook
- D. Decision Split
- E. Send SMS
正解：B、D、E
質問 # 54
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems.
To remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
- A. Create a suppression workflow for the unsubscribed accounts.
- B. Import unsubscribes with the appropriate status into All Subscribers.
- C. Import unsubscribes into a data extension, then update status with a query.
- D. Create an automation triggered on unsubscribes from the other system.
正解：B
質問 # 55
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality could accommodate this?
- A. Subscriber Key
- B. Subscriber Attributes
- C. System Preferences
- D. Primary Key
正解：A
質問 # 56
Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?
- A. Sender Profile and AMPscript Lookup
- B. Send Classification and Subscriber Attributes
- C. Delivery Profile and AMPscript Lookup
正解：B
質問 # 57
NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers
- A. The ability to extract data from an Audience data extension for analysis
- B. The ability to set criteria to segment contacts based on behavior using SQL
- C. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
- D. The ability to set goals and have the system listen to see if users met the goal
- E. The ability to update or create Salesforce CRM objects or records
正解：C、D、E
質問 # 58
Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?
- A. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor
- B. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days
- C. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days
- D. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating
正解：C
質問 # 59
Describe global legal compliance guidelines that marketers must adhere to with email Marketing. Think CANSPAM act. (Choose 4)
- A. Identify the message as an advertisement unless you have express consent (Opt-in) from the subscriber.
- B. Include your physical mailing address.
- C. Your Data should always be relevant to the subscriber.
- D. Provide a mechanism to opt out.
- E. Honor Opt-out requests promptly.
- F. Be aware of the size of your email.
正解：A、B、D、E
質問 # 60
Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)
- A. SQL Query Activity
- B. Wait By Duration
- C. Post to Facebook
- D. Decision Split
- E. Send SMS
正解：B、D、E
質問 # 61
Northern Trail Outfitters wants to optimize email engagement.
Which elements could they test using the A/B Test feature?
- A. From Name, Sender Profile, and Domain
- B. From Name, Preheader, and Subject Line
- C. From Name, Preheader, and Dynamic Rules
- D. From Name, Sender Profile, and Subject Line
正解：B
質問 # 62
Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?
- A. Add an Auto-Suppression list to the default sender profile.
- B. Add subscribers to the Account opt-out list.
- C. Configure Auto-Suppression list for the Commercial classification.
正解：C
質問 # 63
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