[2024年02月]更新のSalesforce Marketing-Cloud-Email-Specialist公式認定ガイドPDF
試験Marketing-Cloud-Email-Specialist Salesforce Certified Marketing Cloud Email Specialist
Marketing Cloud Email Specialist認定試験に備えて、候補者は、Salesforceが提供するさまざまなリソースを活用することができます。これらのリソースには、オンライン学習モジュール、学習ガイド、練習問題が含まれます。さらに、書籍、ブログ、フォーラムなどのサードパーティのリソースも多数あり、候補者が試験に備えるのに役立ちます。試験を受ける前に、Salesforce Marketing Cloudの実務経験があることが推奨されます。
質問 # 32
Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?
- A. Einstein Engagement Scoring
- B. Einstein Messaging Insight
- C. Einstein Engagement Frequency
正解：C
解説：
Explanation
Einstein Engagement Frequency is a feature that uses artificial intelligence to analyze subscriber engagement data and determine the optimal number of emails to send to each subscriber per week. Marketers can use Einstein Engagement Frequency to segment subscribers based on their engagement frequency range and target them with personalized email campaigns.
質問 # 33
Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?
- A. Mobile Responsive
- B. Responsive Aware
- C. Mobile Aware
正解：C
質問 # 34
A marketer wants to use personalization strings to create individualized content for an upcoming send.
Which three items should the marketer know when using personalization strings? (Choose three.)
- A. Personalization strings are enclosed by double percent symbols.
- B. Personalization strings can appear in the subject line or body of the email.
- C. Personalization strings are case sensitive.
- D. When using subscriber data, the attribute or field should have a default value.
- E. Personalization strings are limited to profile attributes.
正解：A、C、D
質問 # 35
NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers
- A. Content Type filter
- B. Tags filter
- C. Local folder structure
- D. Email Type
- E. Search field
正解：B、C、E
解説：
Reference:
https://www.dummies.com/business/marketing/find-content-salesforce-marketing-cloud-content-builder/
質問 # 36
A marketer is using Preview .. Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?
- A. The send exceeded the maximum test send threshold.
- B. Test sends are rot recorded on the Send Log Data Extension.
- C. A subscriber was not selected in the Subscriber Preview tab.
正解：A
質問 # 37
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?
- A. Content focused on winter sports items for holiday shopping
- B. Personalized imagery influenced by subscriber preferences
- C. Full-width lifestyle imagery featuring attractive people
- D. Images of products that the customer has previously purchased
正解：B
質問 # 38
A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?
- A. The send is canceled when the approval is withdrawn.
- B. The Send is paused unit is approved again.
- C. The originally approved version of the email will be sent.
正解：C
解説：
Explanation
The originally approved version of the email will be sent if the approval is withdrawn after scheduling the send. The withdrawal of approval does not affect the scheduled send, unless the marketer cancels or reschedules it manually. [Source: Trailhead]
質問 # 39
Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?
- A. Reduce line spacing to fit more content on the screen and reduce scrolling.
- B. Increase the font size (over 16pt) to make the content easier to read.
- C. Remove role="presentation" from layout tables to support assistive technologies.
正解：B
解説：
Explanation
increasing the font size (over 16pt) to make the content easier to read is a best practice for improving the accessibility of email design. Larger fonts can help users with low vision or cognitive disabilities to access the email content more easily. Reducing line spacing to fit more content on the screen and reduce scrolling is not a good practice for accessibility, as it can make the text harder to read and follow. Removing role="presentation" from layout tables is also not a good practice for accessibility, as it can cause assistive technologies to ignore the table structure and read the content in an incorrect order.
質問 # 40
Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?
- A. Add an Auto-Suppression list to the default sender profile.
- B. Configure Auto-Suppression list for the Commercial classification.
- C. Add subscribers to the Account opt-out list.
正解：B
解説：
Explanation
Auto-Suppression lists are lists of subscribers who should not receive certain types of emails, such as promotional or transactional emails. Auto-Suppression lists can be configured for different send classifications, such as Commercial or Transactional, and can be applied to specific sender profiles or the entire account. By configuring an Auto-Suppression list for the Commercial classification, the marketer can ensure that the group of subscribers will not receive any promotional emails sent with that classification.
質問 # 41
What are the ways that data can be imported into the marketing cloud? (Choose 3)
- A. Query Activity
- B. API
- C. Import Wizard
- D. Import Activity
正解：B、C、D
質問 # 42
How can AMP script customize email messages?
A: Provide advanced content personalization
B: Insert responsive content based on the user's viewing device.
C: Automate the flow of creating email messages.
D: Automate the template creation process.
1. Northern Train Outfitters wants to display different content
areas based on the subscriber data.
What can be used to accomplish
this? Choose 2 answers
- A. Personalization Strings
- B. Profile Mapping
- C. AMP script
- D. Dynamic Content
正解：C、D
質問 # 43
A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?
- A. Send Preview
- B. Content Detective
- C. Test Send
正解：A
解説：
Explanation
Send Preview is the tool that allows the marketer to review how different variations of an email will render in different email clients. It also enables the marketer to preview dynamic content and personalization strings for each subscriber in a data extension. Content Detective is a tool that scans an email for potential content issues, such as broken links, missing images, or spam triggers. Test Send is a tool that sends a test email to a specified recipient or a test data extension.
質問 # 44
Northern Trail Outfitters wants to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email addresses, reply dates, and responses from subscribers.
Mow should their data extension be set up?
- A. Create a data extension with email address, reply date, and response fields as nullable.
- B. Create a data extension with email address as non-nullable; reply date and response fields as nullable.
- C. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.
- D. Create a data extension with email address, reply date, and response fields as non-nullable.
正解：D
質問 # 45
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
(Choose three.)
- A. Automatically opt-in all new customers.
- B. Ask for detailed demographic information.
- C. Set expectations on send frequency and schedule.
- D. Use explicit opt-in for any new web sign-ups.
- E. Tell customers why they want to receive NTO emails.
正解：C、D、E
質問 # 46
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last
year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific
interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?
- A. Content focused on winter sports items for holiday shopping
- B. Personalized imagery influenced by subscriber preferences
- C. Full-width lifestyle imagery featuring attractive people
- D. Images of products that the customer has previously purchased
正解：B
質問 # 47
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
- A. Einstein Coy Insights
- B. Enhanced Dynamic Content
- C. Einstein Content Selection
正解：C
解説：
Explanation
Einstein Content Selection is a feature that uses artificial intelligence to automatically select the best content for each subscriber based on their engagement history and preferences. It can help increase click rates by delivering personalized and relevant content in emails.
質問 # 48
When does the validation of email address occur when using a data extension?
- A. Done when subscriber updates profile in the profile center
- B. Done when admin refreshes it
- C. Done at the time of Send
- D. Done at the time of Import
正解：C
質問 # 49
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2024年最新の実際に出るMarketing-Cloud-Email-Specialist問題集には試験のコツがあるPDF試験材料：https://drive.google.com/open?id=13oviFYsT_bYQvj_G-vmut0roSCVZlGwI